Greg Bayer is Managing Director of Silver Ridge Advisors where he leads the product management and digital transformation practice. Prior to Silver Ridge, Greg led the Product Operations organization for Thomson Reuters across its 125 news, accounting and legal products and was Product SVP for Nielsen’s Marketing Cloud (NMC), its data management and identity platform. Greg has also held product leadership roles at companies such as Sony, Rakuten and Annalect (an Omnicom company). Greg graduated from Princeton University and is a part-time lead instructor for General Assembly’s Product Management course.