Virtual Reality (VR) / Augmented Reality (AR)

What are the current and potential product uses for the Metaverse? And what barriers prevent customers from bringing the Metaverse into the mainstream? Read more »

In this discussion at #mtpcon London 2022, Marc Abraham, Lindsey Jayne, Matt and Keji Adedeji debate the likely next 10 years in product management. Watch the video in full or read on for key highlights! Read more »

Many people do not believe that virtual reality (VR) is the future, and think that we will soon simply grow tired of our latest “novelty” or “toy” technology. Roy Peer, however, disagrees. In his presentation at ProductTank NYC, Roy Peer opens his presentation by referencing a common question in the industry: whether or not VR Read more »

For product designers, most of their work of the last ten years has been for a glass rectangle of some form (smartphone, laptop, smartwatch). In the next decade, it’s like their work will increasingly be on a canvas that is larger, more immersive and distributed – and possibly even autonomous in behavior. What is the Read more »

After years of false starts and incremental improvements, 2016 is the year where virtual reality (VR) has finally arrived. Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel Read more »