User Stories

Product leader, James Gunaca, discusses how data-driven narratives, tailored context, and audience understanding can transform product managers into effective storytellers for better outcomes. Read more »

In this post, Mohammad Vaghef runs through some storytelling techniques that can be used to make products more memorable and engaging Read more »

This spotlight session was sponsored by Pendo at #mtpcon London 2022. Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance. Watch this video or read on for key highlights from the talk. Why product teams should care Read more »

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. Read more »

In this ProductTank Bristol talk, Nils Janse, Founder at Delibr, explains how the best product managers work with feature documents. Read more »

As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. Read more »

In this ProductTank Vienna talk, director of product management at Kununu, Johannes Mayer, illustrates the importance of having a company mission by explaining how things worked at Kununu in the past, the problems they faced, and how they solved them. Read more »

In this #mtpcon Digital APAC session, Yamini Naidu, author of Supercharge Results with Storytelling reveals how to discover business storytelling, explore the use of storytelling and identify storytelling applications in your context. She explains the importance of a well-crafted story and message, why influence is the contemporary tool of our time, and how to use it to Read more »

Thanks to feedback from their customers, the team at Bloom & Wild discovered that they could make a truly impactful product change without the need for complicated features. All they had to do was listen. Overview Bloom & Wild launched as an online florist in the UK in 2013. We use an innovative format, so that flowers Read more »

One of the biggest problems for e-commerce, demonstrated by about 74% of users worldwide, is cart abandonment. It means three out of every four shoppers in your online store walk away AFTER they’ve put their items in the cart. If you’ve ever tried to deal with cart abandonment, you might find our story interesting — we brought back 11% of Read more »