Sara holds a Ph.D. in Cognitive Psychology and Neuroscience, and in the last few years, she specialized in market research, product analytics, and user experience. In her daily life, she uses data to better understand people’s behavior and attitudes and to guide the creation of digital products that help users adopt new tools and innovative processes in professional settings. Sara is co-founder of R-Ladies Italy and CD:50/50, two non-profit organizations whose mission is to support women and gender minorities in Data Science, by developing digital skills and providing an inclusive and diverse community.