Business Strategy

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the Read more »

Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis is often overlooked, but it can yield insightful information and actionable advice to improve acquisition, retention and monetization. By definition, a cohort is a group of people who have a common characteristic during a period of time. Read more »

What do you do when your customer is not your user ? Courtney Wylie, VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests You have Read more »

It is well accepted that outcomes  – such as product adoption, customer satisfaction, user experience, and product performance  – rather than outputs and tactical tasks should be used in evaluating product managers. However, in practice, these outcomes are at least influenced by – and often determined by – external factors. What are these external factors Read more »

Last week I joined the Mind the Product Leadership Forum in London. Among the speakers and panelists were Matt Walton, Julia Whitney, Roman Pichler, Arne Kittler, and Brant Cooper. It took me two days to get to London from Yogyakarta, Indonesia for the night before the sessions, but it was worth it. While I originally wrote Read more »

As a Swede, the importance and value of diversity seems self-evident, yet the business world and the tech industry especially continue to struggle to embrace it. As I mentioned in my product management experience article, and as should be clear from the effort we put into the curation of our product management conferences, diversity is incredibly Read more »

In this guest post,  Tom Layfield, Product Manager at Simply Business, discusses lean product development in a traditional industry.  Read more »

Whether you’re part of a large, established company or a small, new start-up venture, you need to think like an entrepreneur if you manage products. Here’s a round-up of some of the presentations and discussions I attended at London’s recent ProductCamp. Read more »