{ "version": "https://jsonfeed.org/version/1.1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.mindtheproduct.com/tag/behavioural-design/feed/json/ -- and add it your reader.", "home_page_url": "https://www.mindtheproduct.com/tag/behavioural-design/", "feed_url": "https://www.mindtheproduct.com/tag/behavioural-design/feed/json/", "language": "en-GB", "title": "Behavioural Design - Mind the Product", "description": "Conferences, training, and content for the world\u2019s largest community of product managers, designers, and developers.", "icon": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon.png", "items": [ { "id": "https://www.mindtheproduct.com/?p=31204", "url": "https://www.mindtheproduct.com/key-tactics-for-making-knowledge-transfer-frictionless/", "title": "The keys to a successful product knowledge transfer: part 1", "content_html": "

In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »

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The post The keys to a successful product knowledge transfer: part 1 appeared first on Mind the Product.

\n", "content_text": "In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »\nThe post The keys to a successful product knowledge transfer: part 1 appeared first on Mind the Product.", "date_published": "2022-11-10T10:00:00+00:00", "date_modified": "2022-11-10T12:29:56+00:00", "authors": [ { "name": "Luke Conley", "url": "https://www.mindtheproduct.com/author/luke-conley/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2022/10/profile-pic.jpeg" } ], "author": { "name": "Luke Conley", "url": "https://www.mindtheproduct.com/author/luke-conley/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2022/10/profile-pic.jpeg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2022/11/Shutterstock_1472633498-scaled.jpg", "tags": [ "Behavioural Design", "Guest Post", "User Experience (UX)", "Product Design", "Product/Market Fit" ], "summary": "In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=21887", "url": "https://www.mindtheproduct.com/the-biggest-missing-element-in-most-product-experiences-according-to-behavioural-science-does-yours-have-it/", "title": "The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)", "content_html": "

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »

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The post The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?) appeared first on Mind the Product.

\n", "content_text": "Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »\nThe post The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?) appeared first on Mind the Product.", "date_published": "2020-10-27T12:40:00+00:00", "date_modified": "2020-10-27T14:45:27+00:00", "authors": [ { "name": "Kristen Berman", "url": "https://www.mindtheproduct.com/author/kristen-berman/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/11/profile-kristen.jpg" } ], "author": { "name": "Kristen Berman", "url": "https://www.mindtheproduct.com/author/kristen-berman/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/11/profile-kristen.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/10/alvaro-reyes-qWwpHwip31M-unsplash.jpg", "tags": [ "Analytics", "behavioral change", "behaviour analytics", "Behavioural Design", "Feedback", "Insights", "Product Psychology", "Psychology", "User Empathy", "User Experience", "Ux", "Product Design" ] }, { "id": "https://www.mindtheproduct.com/?p=17815", "url": "https://www.mindtheproduct.com/how-to-design-products-using-behavioral-science/", "title": "How to Design Products Using Behavioral Science", "content_html": "

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there\u2019s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you\u2019re a Read more »

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The post How to Design Products Using Behavioral Science appeared first on Mind the Product.

\n", "content_text": "Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there\u2019s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you\u2019re a Read more »\nThe post How to Design Products Using Behavioral Science appeared first on Mind the Product.", "date_published": "2019-11-11T15:31:58+00:00", "date_modified": "2022-09-15T15:38:07+01:00", "authors": [ { "name": "Kristen Berman", "url": "https://www.mindtheproduct.com/author/kristen-berman/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/11/profile-kristen.jpg" } ], "author": { "name": "Kristen Berman", "url": "https://www.mindtheproduct.com/author/kristen-berman/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/11/profile-kristen.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2019/11/user-behavior.jpg", "tags": [ "behavioral map", "Behavioural Design", "Guest Post", "Product Design", "product design process", "Product Development", "Product Development Process", "Product Management" ] }, { "id": "https://www.mindtheproduct.com/?p=13164", "url": "https://www.mindtheproduct.com/using-habit-forming-technology-good-nir-eyal/", "title": "Using Habit-Forming Technology for Good by Nir Eyal", "content_html": "

Summary: In this ProductTank NYC talk, behavioral designer Nir\u00a0Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design Read more »

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The post Using Habit-Forming Technology for Good by Nir Eyal appeared first on Mind the Product.

\n", "content_text": "Summary: In this ProductTank NYC talk, behavioral designer Nir\u00a0Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design Read more »\nThe post Using Habit-Forming Technology for Good by Nir Eyal appeared first on Mind the Product.", "date_published": "2018-05-02T14:21:00+01:00", "date_modified": "2018-05-01T17:01:07+01:00", "authors": [ { "name": "Yael Burla", "url": "https://www.mindtheproduct.com/author/yael-burla/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2018/03/yaelburlapic.png" } ], "author": { "name": "Yael Burla", "url": "https://www.mindtheproduct.com/author/yael-burla/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2018/03/yaelburlapic.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2018/05/nir-eyal-2.png", "tags": [ "Behavioural Design", "habit-forming", "Product Management", "Social Media", "User Behaviour", "Product Design" ] }, { "id": "https://www.mindtheproduct.com/?p=12023", "url": "https://www.mindtheproduct.com/system-thinking-product-managers-johanna-kollmann/", "title": "System Thinking for Product Managers by Johanna Kollmann", "content_html": "

In one of the keynotes of this year\u2019s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. Johanna explains that everything around us is a system: Our development teams are a system and our products become one as soon as users interact with them\u2026 Read more »

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The post System Thinking for Product Managers by Johanna Kollmann appeared first on Mind the Product.

\n", "content_text": "In one of the keynotes of this year\u2019s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. Johanna explains that everything around us is a system: Our development teams are a system and our products become one as soon as users interact with them\u2026 Read more »\nThe post System Thinking for Product Managers by Johanna Kollmann appeared first on Mind the Product.", "date_published": "2017-09-22T15:56:31+01:00", "date_modified": "2018-11-19T18:38:39+00:00", "authors": [ { "name": "Petra Wille", "url": "https://www.mindtheproduct.com/author/petra-wille/", "avatar": "https://secure.gravatar.com/avatar/4792273a3776e18e4eb5ff85bf58168a?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Petra Wille", "url": "https://www.mindtheproduct.com/author/petra-wille/", "avatar": "https://secure.gravatar.com/avatar/4792273a3776e18e4eb5ff85bf58168a?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2017/09/Johanna.png", "tags": [ "#Mtpengage", "Behavioural Design", "Checkland", "Design", "Donella Meadows", "Hamburg", "iceberg model", "information flow", "mental models", "MTP Engage Hamburg 2017", "mtpengage", "Rich Pictures", "System thinking", "Product Development Process", "Product Management", "Product Management Process", "Product Management Skills", "Video" ] }, { "id": "https://www.mindtheproduct.com?p=8739&preview_id=8739", "url": "https://www.mindtheproduct.com/designing-pricing-strategies-dont-ask-experiment/", "title": "Designing Pricing Strategies: Don\u2019t Ask \u2013 Experiment!", "content_html": "

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer\u00a0responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

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The post Designing Pricing Strategies: Don’t Ask – Experiment! appeared first on Mind the Product.

\n", "content_text": "At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer\u00a0responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »\nThe post Designing Pricing Strategies: Don’t Ask – Experiment! appeared first on Mind the Product.", "date_published": "2016-11-02T11:09:18+00:00", "date_modified": "2021-03-30T14:33:22+01:00", "authors": [ { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" } ], "author": { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/10/Tom-Whitwell.jpg", "tags": [ "Behavioural Design", "Behavioural Economics", "Paywall", "Price Anchoring", "Pricing", "Strategy", "Pricing", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=6825", "url": "https://www.mindtheproduct.com/video-understanding-understanding-in-design-for-behavioural-change/", "title": "Video: \u2018Understanding Understanding\u2019 in Design for Behavioural Change", "content_html": "

In March,\u00a0ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art,\u00a0discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change \u2013\u00a0from black number Read more »

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The post Video: ‘Understanding Understanding’ in Design for Behavioural Change appeared first on Mind the Product.

\n", "content_text": "In March,\u00a0ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art,\u00a0discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change \u2013\u00a0from black number Read more »\nThe post Video: ‘Understanding Understanding’ in Design for Behavioural Change appeared first on Mind the Product.", "date_published": "2015-06-19T15:43:06+01:00", "date_modified": "2015-06-18T16:48:44+01:00", "authors": [ { "name": "Danielle Colyer", "url": "https://www.mindtheproduct.com/author/danielle-colyer/", "avatar": "https://secure.gravatar.com/avatar/8174f949dcf5d97bbbbd8ee5808b213a?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Danielle Colyer", "url": "https://www.mindtheproduct.com/author/danielle-colyer/", "avatar": "https://secure.gravatar.com/avatar/8174f949dcf5d97bbbbd8ee5808b213a?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2015/06/16475584134_a9cedec185_k.jpg", "tags": [ "Behavioural Design", "Design", "ProductTank", "Product Design", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=4934", "url": "https://www.mindtheproduct.com/getting-onboarding-right-start-user-investment/", "title": "Getting onboarding right from the start with user investment", "content_html": "

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. Read more »

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The post Getting onboarding right from the start with user investment appeared first on Mind the Product.

\n", "content_text": "Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. Read more »\nThe post Getting onboarding right from the start with user investment appeared first on Mind the Product.", "date_published": "2014-05-28T14:25:03+01:00", "date_modified": "2014-10-06T16:21:09+01:00", "authors": [ { "name": "Kat Matfield", "url": "https://www.mindtheproduct.com/author/kat-matfield/", "avatar": "https://secure.gravatar.com/avatar/a01924c5e5dfb141969225b5b40af22f?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Kat Matfield", "url": "https://www.mindtheproduct.com/author/kat-matfield/", "avatar": "https://secure.gravatar.com/avatar/a01924c5e5dfb141969225b5b40af22f?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2014/05/investment.jpeg", "tags": [ "Behavioural Design", "Onboarding", "Product Design", "User Investment", "Ux", "Data Driven Product Management" ] }, { "id": "https://www.mindtheproduct.com/?p=4431", "url": "https://www.mindtheproduct.com/using-behavioural-design-make-engaging-products/", "title": "Using behavioural design to make more engaging products", "content_html": "

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That\u2019s Read more »

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The post Using behavioural design to make more engaging products appeared first on Mind the Product.

\n", "content_text": "How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That\u2019s Read more »\nThe post Using behavioural design to make more engaging products appeared first on Mind the Product.", "date_published": "2014-02-26T09:56:08+00:00", "date_modified": "2014-02-26T09:56:49+00:00", "authors": [ { "name": "Kat Matfield", "url": "https://www.mindtheproduct.com/author/kat-matfield/", "avatar": "https://secure.gravatar.com/avatar/a01924c5e5dfb141969225b5b40af22f?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Kat Matfield", "url": "https://www.mindtheproduct.com/author/kat-matfield/", "avatar": "https://secure.gravatar.com/avatar/a01924c5e5dfb141969225b5b40af22f?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2014/02/human-brain.png", "tags": [ "Behavioural Design", "Cognitive Bias", "Kano model", "Product Design", "Data Driven Product Management", "Product Management Skills" ] } ] }