Behavioural Design - Mind the Product

The keys to a successful product knowledge transfer: part 1

Luke Conley — Thu, 10 Nov 2022 10:00:00 +0000

In this guest post, Luke Conely delves into a few considerations to make when putting together your knowledge transfer plans as your product develops in the market. Read on for part 1 of 2 in his series. Read more »

The post The keys to a successful product knowledge transfer: part 1 appeared first on Mind the Product.

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

Kristen Berman — Tue, 27 Oct 2020 12:40:00 +0000

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast Read more »

The post The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?) appeared first on Mind the Product.

How to Design Products Using Behavioral Science

Kristen Berman — Mon, 11 Nov 2019 15:31:58 +0000

Too often, we assume that consumers make rational decisions and take them at their word when we ask them about how they behave. But there’s a gap between what consumers say they will do and what they actually do. How do we bridge this gap and design products based on real behaviours? Imagine you’re a Read more »

The post How to Design Products Using Behavioral Science appeared first on Mind the Product.

Using Habit-Forming Technology for Good by Nir Eyal

Yael Burla — Wed, 02 May 2018 13:21:00 +0000

Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design Read more »

The post Using Habit-Forming Technology for Good by Nir Eyal appeared first on Mind the Product.

System Thinking for Product Managers by Johanna Kollmann

Petra Wille — Fri, 22 Sep 2017 14:56:31 +0000

In one of the keynotes of this year’s MTP Engage Hamburg, Johanna Kollmann reviews established system thinking concepts and applies them to the world of today’s product management. Johanna explains that everything around us is a system: Our development teams are a system and our products become one as soon as users interact with them… Read more »

The post System Thinking for Product Managers by Johanna Kollmann appeared first on Mind the Product.

Designing Pricing Strategies: Don’t Ask – Experiment!

Chris Massey — Wed, 02 Nov 2016 11:09:18 +0000

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

The post Designing Pricing Strategies: Don’t Ask – Experiment! appeared first on Mind the Product.

Video: ‘Understanding Understanding’ in Design for Behavioural Change

Danielle Colyer — Fri, 19 Jun 2015 14:43:06 +0000

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number Read more »

The post Video: ‘Understanding Understanding’ in Design for Behavioural Change appeared first on Mind the Product.

Getting onboarding right from the start with user investment

Kat Matfield — Wed, 28 May 2014 13:25:03 +0000

Startups have always obsessed over VC investment, but now the savviest of them are paying as much attention to user investment. User investment is an umbrella term that refers to any activities in which users spend time or effort interacting with a product in a way that ultimately makes that product more valuable to them. Read more »

The post Getting onboarding right from the start with user investment appeared first on Mind the Product.

Using behavioural design to make more engaging products

Kat Matfield — Wed, 26 Feb 2014 09:56:08 +0000

How do you get users to want to do what you want them to do? No matter how much effort you put into an amazing marketing site, a slick launch campaign or a frictionless user on-boarding flow, you may still end up tearing out your hair about low retention rates and falling user engagement. That’s Read more »

The post Using behavioural design to make more engaging products appeared first on Mind the Product.