Behavioural Economics - Mind the Product

Effective Product Psychology & Design – Jerome Ribot (ProductTank London)

Chris Massey — Fri, 07 Apr 2017 09:19:28 +0000

Co-founder and former Creative Director at Ribot – a design agency in Brighton – Jerome Ribot is also the creator of Cognitive Lode, a resource that distills the latest behavioural research into helpful product advice to help humanity understand itself better. He will take you through the design decisions made during the development of the Read more »

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Designing Pricing Strategies: Don’t Ask – Experiment!

Chris Massey — Wed, 02 Nov 2016 11:09:18 +0000

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

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Using Behavioural Economics and Dynamic Pricing With Your Products

Monika Turska — Thu, 06 Oct 2016 09:01:22 +0000

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »

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