Metrics for Product Managers
TRAINER-LED WORKSHOP | 2 HALF DAYS | REMOTE
BOOK NOW | At a glance | Remote format | What you’ll learn | Why MTP?
Why choose Metrics for Product Managers?
As Marty Cagan, the author of Inspired, and the godfather of modern product management has said – “as product managers, it is our job to discover that which is valuable, feasible, viable, and usable”. We can only know if we’ve achieved those aims by measuring our progress in some way – so metrics and product analytics are critical to building successful products.
In Metrics for Product Managers we will cover all the fundamentals that a product manager needs to know about metrics. We focus on the role that you as the product manager should play in the metrics process, how to manage teams so that you can collaboratively track towards success, and how you can drive better data-driven decisions and insights.
During the course, you’ll take the theory you learn and craft your own metrics plan based on your product and work – collaborating with your peers & trainer as you build. You’ll go back to work empowered to apply your plan, and ready to drive towards even greater products!
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European time zones keyboard_arrow_right
2024 calendar
Our remote trainer-led courses are exempt from VAT
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US time zones keyboard_arrow_right
2024 calendar
Our remote trainer-led courses are exempt from VAT
What we’ll cover
Metrics for Product Managers is a remote training workshop taking place over two half-days. Each module includes a lecture component on theory and practice, interspersed with hands-on activities where you’ll work through your own product challenges. This means that you will have the opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking.
What do we measure and why?
- The importance of metrics
- Your role as a product manager in metrics
- How other organisations measure
- Building evidence-driven culture
Crafting Metrics
- How to create quality metrics that fit your company strategy
- The difference between common metrics frameworks
- Using the North Star metric
Key Metrics Concepts
- The different types of metrics and when to use them
- How to understand customers and behaviour
- The jargon of metrics
Creating your Metrics Plan
- An overview of the metrics process
- Breaking down business goals into actionable metrics
- Building out your metrics plan using our Metrics Planning Canvas
Risks
- Considering what can go wrong with metrics
- Common biases
- Crafting Check Metrics to guard against unintended consequences
Operationalising Metrics
- Implementing metrics tracking
- The importance of communication in the metrics process
- When and how to report on your metrics
We will not cover:
- Advanced statistics
- Specific deep dives on tooling
- Data science as a practice
- Machine learning / AI
- Data analysis within experimentation or testing
How does remote work?
Our training courses are run in an interactive, remote format, conducted as two consecutive half-day sessions.
You can focus all of your time and energy into two concentrated half-days of product learning, wit full access to our tried-and-tested curriculum, expert trainers, and a community of product peers.
Each half-day will include live online lectures (via Zoom and other digital collaboration tools) interspersed with regular discussion, Q&As, and group activities to encourage hands-on learning.
To keep you energised and engaged, we’ll also run warm-ups and icebreakers, and take regular breaks.
Please note: You must attend both half-day sessions.
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Hands-on and interactive keyboard_arrow_right
Each workshop module contains an interactive, hands-on component. This ensures that you have an opportunity to apply and work with each concept you learn about in a setting that will answer questions and facilitate critical thinking. We don’t think you can be “taught” product management, you have to do it – there will be Post-it’s, Sharpies, white boards, and group discussions(!) – which really help you to internalise the concepts you are being taught and take them back to work to put into practice the very next day.
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Expert trainers keyboard_arrow_right
Every Mind the Product trainer is a working product manager. Your trainer’s product management experience enriches the curriculum by delivering diverse perspectives on best practice in different scenarios. Our trainers’ main goal is not to provide participants with all of the answers, but help facilitate them in asking the right questions.
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Up-to-the-minute curriculum keyboard_arrow_right
The Mind the Product workshop curriculum is treated as a product in itself. We keep all of our content up-to-date with the latest thinking and research, and iterate regularly, meaning that what we are teaching is always current.
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You're joining a community keyboard_arrow_right
Every workshop is a chance to (virtually!) meet your peers and share knowledge. As well as learning from your trainers, you’ll also learn from your fellow participants, hearing examples of product practice and challenges from a wealth of perspectives, industries, and levels of experience.
And of course, once your workshop has come to a close it doesn’t stop there – there is still learning to be done via our blog, at our global ProductTank meetups, our conferences, and in our Slack community. In short, you’ll feel fully supported through your learning experience with us because you’ll have this wonderful product community at your fingertips.
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By product managers, for product managers keyboard_arrow_right
Mind the Product started with the first ProductTank meet up in London in 2010 with the simple aim of bringing together product managers to connect, share, and learn from each other. We are now the biggest product management community in the world and our aim has not changed. We are product managers at heart with the sole aim of making product people more successful and building products people love!
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This is just the beginning keyboard_arrow_right
We offer training for all levels of experience for product people at all stages of their career. If this is the start of your Mind the Product Training journey then together we have a great adventure ahead of us – we’ll nurture you along the way and give you the confidence you need to become an amazing product manager. And it all starts here…
Stay in touch
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