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Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p><em>We’ve published a huge variety of posts on the Mind the Product blog this month &#8211; we’ve looked at responsible tech, how product management can help to prevent failure in startups, managing product teams during times of uncertainty, and much more besides. In case you’ve missed any of it, here’s the rundown on our most read posts in March.</em></p>
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<h3>3 tips for product managers at companies learning how to do product</h3>
<p>Product leader <a href="https://www.linkedin.com/in/martarolak/?originalSubdomain=uk" target="_blank" rel="noopener">Marta Rolak</a>’s post looks at how teams can undergo product transformation within their own organisation. She says communication is key: you should “overcommunicate”, and  be patient. It takes time to win trust and for the message to get through. You should also just accept you’ll get many feature requests and just “deal with it”. Finally you should find allies within the business who can help you spread the word and promote the product function.</p>
<p><a href="https://www.mindtheproduct.com/3-tips-for-product-managers-at-companies-learning-how-to-do-product/" target="_blank" rel="noopener">3 tips for product managers at companies learning how to do product</a></p>
<h3>The role of an AI product manager</h3>
<p>In this <a href="https://www.mindtheproduct.com/producttank/" target="_blank" rel="noopener">ProductTank Tokyo</a> talk, <a href="https://www.linkedin.com/in/hiroki-nakamura/" target="_blank" rel="noopener">Hiroki Nakamura</a> examines how generative AI is transforming product management. Hiroki says that an AI product manager plays an important role in managing product quality, and says the essential elements of product management &#8211; user experience, business, and technology &#8211; should remain the same when using generative AI. He looks at why product management is harder with AI products and also provides some guidance and suggestions for successful outcomes.</p>
<p><a href="https://www.mindtheproduct.com/the-role-of-an-ai-product-manager/" target="_blank" rel="noopener">The role of an AI product manager</a></p>
<h3>ProductTech: The industry, the discipline, have we gone too far?</h3>
<p>This post from product director <a href="https://uk.linkedin.com/in/beckyyelland" target="_blank" rel="noopener">Becky Yelland</a> asks if it’s time to stop the product management obsession with frameworks and methodologies. She asserts &#8211; with plenty of evidence &#8211; that they are over-complicating the work and alienating product teams from the rest of the business. Finally, she offers some suggestions for alternative ways of working so that product managers don’t feel bound to navigate the complex of ProductTech.</p>
<p><a href="https://www.mindtheproduct.com/producttech-the-industry-the-discipline-have-we-gone-too-far/" target="_blank" rel="noopener">ProductTech: The industry, the discipline, have we gone too far?</a></p>
<h3>Tips for successful stakeholder management</h3>
<p>One of the attributes that sets great product managers apart from the good ones is their ability to manage stakeholders. This post gives you a run-through on identifying stakeholders, keeping them engaged and offers some tips on how to deal successfully with the awkward ones.</p>
<p><a href="https://www.mindtheproduct.com/tips-for-successful-stakeholder-management/" target="_blank" rel="noopener">Tips for successful stakeholder management</a></p>
<h3>Why do product launches fail?</h3>
<p>In this post, product marketing consultant <a href="https://www.linkedin.com/in/poornima-mohandas/" target="_blank" rel="noopener">Poornima Mohandas</a> examines why product launches often fail, and what we can do to tackle this situation. She runs through some of the many reasons &#8211; lack of marketing budget, no push from the top, and unfocused marketing being just a few of them &#8211; and provides some suggestions to tackle these failings.</p>
<p><a href="https://www.mindtheproduct.com/why-do-product-launches-fail/" target="_blank" rel="noopener">Why do product launches fail?</a></p>
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Product Management

How to survive the next phase of tech – Jonty Sharples (Product and Strategy Consultant)

Transformed: Moving to the product model by Marty Cagan

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

Product teams in flux – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Top product management reads in March

Eira Hayward

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