post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

What to do when it’s time to pivot in product: Lessons from Bumble

Clarity: The key to product success – Arne Kittler (Product Leadership Sidekick, Product at Heart)

Ditch the PRD template and embrace the PRD checklist

Product management books to read this summer and beyond

Bridging the gap between data, product, and analytics 

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Podcast

Why can’t we get accessibility right? Claire Bauden (SVP Global Product Design, Global Payments Inc.)

Guest Post

What it means to be a product manager in the pharmaceutical industry 

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

<p>In this first, Breakout Session release from <a href="https://www.mindtheproduct.com/mtpcon/digital/">#mtpcon Digital </a>2020, you can delve into four of the event&#8217;s deep-dive sessions focusing on product strategy and skill development.</p>
<p>Below you&#8217;ll find videos for the following:</p>
<ul>
<li><a href="#roadmap">Roadmapping with C Todd Lombardo</a></li>
<li><a href="#impact">Prioritisation for Impact with Gabrielle Bufrem</a></li>
<li><a href="#lean">Lean Product Development with Jeff Gothelf</a></li>
<li><a href="#dual">Dual-Track Development Demystified with Jeff Patton</a></li>
</ul>
<h2 id="roadmap">Roadmapping with C Todd Lombardo</h2>
<p>It’s no secret, roadmaps are hard but thankfully, C Todd Lombardo was on hand to talk about the multitude of forms that roadmaps can take – what should be included, what should not be put in the sin bin and how this changes depending on who’s looking at your roadmap? He also tackled the question, ‘do I even need a roadmap?’.</p>
<h5><iframe loading="lazy" class="aligncenter" src="https://player.vimeo.com/video/440242387" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe><br />
Check out more from C. Todd Lombardo</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/roadmaps-are-dead-long-live-roadmaps-by-c-todd-lombardo/">Roadmaps are Dead! Long Live Roadmaps! </a></li>
<li><a href="https://www.mindtheproduct.com/product-research-rules-by-c-todd-lombardo/">Product Research Rules </a></li>
</ul>
<h2 id="impact">Prioritisation for Impact with Gabrielle Bufrem</h2>
<p>Gabrielle Bufrem explained a clear approach – and a framework – to help attendees prioritise for impact. Her advice? Dig deep into your business needs, and what you know about your customer, and make sure your customers’ needs match business outcomes.</p>
<h5><iframe loading="lazy" class="aligncenter" src="https://player.vimeo.com/video/440243762" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe><br />
Check out more from Gabrielle Bufrem</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/how-to-say-no-gabrielle-bufrem-on-the-product-experience/" target="_blank" rel="noopener noreferrer">How To Say No</a></li>
<li><a href="https://www.mindtheproduct.com/transform-me-but-please-dont-change-anything-by-gabrielle-bufrem/" target="_blank" rel="noopener noreferrer">Transform me, but Please Don’t Change Anything</a></li>
</ul>
<h2 id="lean">Lean Product Development with Jeff Gothelf</h2>
<p>In this session, Jeff Gothelf took us on a whirlwind tour through some common questions about lean product development. He covered <a href="https://www.impactmapping.org/index.php" target="_blank" rel="noopener noreferrer">Impact Mapping</a>, the challenges of maintaining coherent product vision and direction, aligning teams and protecting against scope creep, and how to work with executives and stakeholders to ensure everyone is aligned on impact.</p>
<h5><iframe loading="lazy" class="aligncenter" src="https://player.vimeo.com/video/440292062" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe><br />
Check out more from Jeff Gothelf</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/forever-employable-jeff-gothelf-on-the-product-experience/" target="_blank" rel="noopener noreferrer">Forever Employable</a></li>
<li><a href="https://www.mindtheproduct.com/lean-agile-design-thinking-by-jeff-gothelf/" target="_blank" rel="noopener noreferrer">Lean, Agile, &amp; Design Thinking</a></li>
<li><a href="https://www.mindtheproduct.com/sense-and-respond-jeff-gothelf-on-the-product-experience/" target="_blank" rel="noopener noreferrer">Sense and Respond</a></li>
</ul>
<h2 id="dual">Dual-Track Development Demystified with Jeff Patton</h2>
<p>In this session, Jeff Patton facilitated a masterful tour through the essentials (and misconceptions!) of dual-track development, and how to do discovery and delivery in parallel.</p>
<h5><iframe loading="lazy" class="aligncenter" src="https://player.vimeo.com/video/440298985" width="760" height="428" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></iframe><br />
Check out more from Jeff Patton</h5>
<ul>
<li><a href="https://www.mindtheproduct.com/owning-agile-by-jeff-patton/" target="_blank" rel="noopener noreferrer">Owning Agile</a></li>
<li><a href="https://www.mindtheproduct.com/world-product-day-product-metrics-for-noobs-by-jeff-patton/" target="_blank" rel="noopener noreferrer">Product Metrics for Noobs</a></li>
</ul>
<h2>More to Come!</h2>
<p>Over the coming weeks, we&#8217;ll release even more of our #mptcon Digital Breakout session talks. Visit the <a href="https://www.mindtheproduct.com/mtpcon/digital/mtpcon-digital-2020/" target="_blank" rel="noopener noreferrer">2020 #mtpcon Digital page</a> to see what&#8217;s coming up when.</p>
<p><a class="button btn btn-primary" href="https://mindtheproduct.typeform.com/to/LJ4X2S?source=breakoutsessionspost1" target="_blank" rel="noopener noreferrer">Rate this Article</a></p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

“You’re not as competent as you think” 5 lessons from Ken Chin on navigating a product career (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Product Strategy and Skill Development: Learnings from the #mtpcon Session Speakers

Product Strategy and Skill Development: Learnings from the #mtpcon Session Speakers

Imogen Schels

Comments

Read next