post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Are you really understanding your users or going through the motions?

Why can’t we get accessibility right? Claire Bauden (SVP Global Product Design, Global Payments Inc.)

Ditch the PRD template and embrace the PRD checklist

How to price your subscription product: insights and examples

Can product operations and innovation be friends?

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Sunday Rewind: The good, bad, and ugly of OKRs by Jenny Herald

Product Management

Nichole Mace

<p>Since the debut of ChatGPT, the business press has been one steady drumbeat of takes on how generative AI will transform how organizations operate. No team or function will be left unchanged is the general consensus. But the nature of <span style="text-decoration: underline;"><a href="https://www.pendo.io/pendo-blog/collection/leveraging-ai-to-the-fullest/">AI’s impact on product managers</a></span> in particular is one that’s generated a wide array of opinion, even fierce debate.</p>
<p>Think back: Putting the AI question itself aside, the future of product management has by no means been clear. To take just one (albeit extreme) example, Airbnb recently made headlines when it announced it would do away with its product management function entirely. In hindsight, this move was not so much substantive as rhetorical—the <span style="text-decoration: underline;"><a href="https://www.pendo.io/pendo-blog/airbnb-and-the-future-of-product-management/" target="_blank" rel="noopener">core responsibilities of a PM still exist at Airbnb</a></span>, but are now rolled into the product marketing function—but it left a great many PMs uncertain about what lies ahead for their career field.</p>
<p>Flash forward a few weeks, and now the product manager story that’s broken through to the greater news cycle is almost completely opposite the Airbnb example. <span style="font-weight: bold;">Netflix recently posted a</span><span style="text-decoration: underline; font-weight: bold;"><a href="https://www.engadget.com/the-morning-after-netflix-lists-900000-ai-job-to-help-create-great-content-111516278.html" target="_blank" rel="noopener"> job for an AI product manager </a></span><span style="font-weight: bold;">with a staggering $900k salary</span>.</p>
<h2>Netflix’s AI bet—and product&#8217;s role in it</h2>
<p>So what’s the future of product management going to be? Granted, there’s a lot of possible outcomes in the space between outright role elimination vs. elevating the PM to near seven-figure salary status. Nevertheless, what to take from the Netflix story is that AI will play an outsize role in the future of product management. And effective product leadership will be instrumental to any successful business effort leveraging AI.</p>
<p>Netflix has long been a leader in AI, leveraging machine learning (ML) to power their recommendation engines, for example. So it makes sense that they’re now expanding their use of AI into the realm of content. When it comes to AI, the kind of agile development practice that Netflix has been known for, one in which PMs operate “on the edge of chaos,” is a tremendous advantage.</p>
<h2>To win with AI, double down on product leadership</h2>
<p>Simply put, the pace of <span style="text-decoration: underline;"><a href="https://www.pendo.io/ai/" target="_blank" rel="noopener">AI innovation</a></span> right now is incredible. To harness it and move fast, you need to have a culture like Netflix’s, one that’s comfortable with ambiguity and the ability to move forward without all the answers. The best way to navigate the chaos is through strong PM leadership.</p>
<p>Product teams are in the natural position to take the lead on AI efforts. As a function that sits at the intersection of engineering, customer success, sales and marketing, and increasingly even finance, product is more and more becoming the center of the wheel for business motions. Doing their job well necessitates having a finger on the pulse of all the major motions in the greater organization, so they’re the ideal team to take the lead on implementing a technology that will affect every aspect of a business. We’ve already seen how businesses have rallied around product teams when times get tough—now they’re set to do the same with the dawn of a technology that will make them infinitely better.</p>
<p>In other words, for any business that has a future, the path to AI-powered prosperity runs through product.</p>
<p>&nbsp;</p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

core/freeform

The future of product management: Insights from ProductTank San Francisco

Product lessons learned making early moves with AI in media: Lindsey Jayne (CPO, Financial Times)

A year with ChatGPT and product innovation: Navigating the AI landscape

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

What we get wrong about technology by Tim Harford

Product management in the age of ChatGPT by Yana Welinder

How Canva uses AI-powered features to drive PLG

The role of an AI product manager by Hiroki Nakamura

A gentle introduction to AI in product by Rand Hindi

Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

What Netflix’s $900k product manager job tells us about AI

ProductTank Sydney

ProductTank Hamburg

ProductTank Exeter

ProductTank São Paulo

ProductTank Auckland

ProductTank Bratislava

ProductTank Brighton

ProductTank Santiago

ProductTank Tokyo

ProductTank Chicago

ProductTank Helsinki

ProductTank Berlin

ProductTank Belfast

ProductTank San Francisco

ProductTank Copenhagen

ProductTank Rotterdam

ProductTank Montréal

ProductTank New York

ProductTank Orlando

ProductTank Seattle

ProductTank Prague

ProductTank Bielefeld

ProductTank Köln

ProductTank Stockholm

ProductTank München

ProductTank Columbus

ProductTank Bangkok

ProductTank Tallinn

ProductTank Edinburgh

ProductTank Los Angeles

ProductTank Bristol

ProductTank Norwich

ProductTank Brno

ProductTank Barcelona

ProductTank Bucharest

ProductTank Pittsburgh

#mtpcon @ Pendomonium

What Netflix’s $900k product manager job tells us about AI

Nichole Mace

Comments

Read next