{ "version": "https://jsonfeed.org/version/1.1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.mindtheproduct.com/tag/user-interviews/feed/json/ -- and add it your reader.", "home_page_url": "https://www.mindtheproduct.com/tag/user-interviews/", "feed_url": "https://www.mindtheproduct.com/tag/user-interviews/feed/json/", "language": "en-GB", "title": "User Interviews - Mind the Product", "description": "Conferences, training, and content for the world\u2019s largest community of product managers, designers, and developers.", "icon": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon.png", "items": [ { "id": "https://www.mindtheproduct.com/?p=23312", "url": "https://www.mindtheproduct.com/conducting-user-interviews-a-practical-guide/", "title": "Conducting User Interviews: A Practical Guide", "content_html": "

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed\u00a0in an interview last year, they\u2019re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don\u2019t use them. But what if you’ve never conducted a Read more »

\n

The post Conducting User Interviews: A Practical Guide appeared first on Mind the Product.

\n", "content_text": "Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed\u00a0in an interview last year, they\u2019re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don\u2019t use them. But what if you’ve never conducted a Read more »\nThe post Conducting User Interviews: A Practical Guide appeared first on Mind the Product.", "date_published": "2021-03-05T09:47:00+00:00", "date_modified": "2022-09-15T15:31:18+01:00", "authors": [ { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" } ], "author": { "name": "Eira Hayward", "url": "https://www.mindtheproduct.com/author/eira-hayward/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/05/eira-hayward.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/user-interview-shutterstock_1563128464.jpg", "tags": [ "Bias", "customer personas", "mind the product training", "Premium Content", "Product Management", "User Interviews", "User Research", "Product Research" ] }, { "id": "https://www.mindtheproduct.com/?p=22669", "url": "https://www.mindtheproduct.com/12-ways-to-reduce-customer-churn/", "title": "12 ways to reduce customer churn", "content_html": "

Retaining customers is fundamental to product-led growth - here are some easy tips to get you started on the path to reduce customer churn. Read more »

\n

The post 12 ways to reduce customer churn appeared first on Mind the Product.

\n", "content_text": "Retaining customers is fundamental to product-led growth - here are some easy tips to get you started on the path to reduce customer churn. Read more »\nThe post 12 ways to reduce customer churn appeared first on Mind the Product.", "date_published": "2021-01-19T10:00:00+00:00", "date_modified": "2022-09-22T12:18:49+01:00", "authors": [ { "name": "Moran Malachi", "url": "https://www.mindtheproduct.com/author/moranmalachi934/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/12/mtp-profileimage-768x768.jpg" } ], "author": { "name": "Moran Malachi", "url": "https://www.mindtheproduct.com/author/moranmalachi934/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/12/mtp-profileimage-768x768.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/01/bailey-heedick-IUYFtVGhOv4-unsplash.jpg", "tags": [ "Churn", "Cohort Retention", "Growth", "Guest Post", "product engagement", "product growth", "user engagement", "User Interviews", "Product Marketing", "Product Optimisation", "Product Research" ], "summary": "Retaining customers is fundamental to product-led growth - here are some easy tips to get you started on the path to reduce customer churn. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=22487", "url": "https://www.mindtheproduct.com/5-product-positioning-mistakes-to-absolutely-avoid/", "title": "5 Product Positioning Mistakes to Absolutely Avoid", "content_html": "

A\u00a0product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he\u2019d consumed all the information he humanly could about the space – from blog Read more »

\n

The post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.

\n", "content_text": "A\u00a0product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he\u2019d consumed all the information he humanly could about the space – from blog Read more »\nThe post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.", "date_published": "2020-12-29T10:50:00+00:00", "date_modified": "2020-12-28T23:14:20+00:00", "authors": [ { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornimamohandas654/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/08/Profile-pic-PM.jpg" } ], "author": { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornimamohandas654/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/08/Profile-pic-PM.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/12/309c6579-70a7-47e5-9dfb-e214b7f6fc0d_estudio-bloom-ezqnxsqUZ80-unsplash.jpg", "tags": [ "Interview", "Market Research", "Positioning", "Pragmatic Marketing", "Product Marketing", "product positioning", "User Interviews", "User Research", "Product Strategy" ] }, { "id": "https://www.mindtheproduct.com/?p=16465", "url": "https://www.mindtheproduct.com/want-to-be-a-more-effective-product-manager-interview-your-customers/", "title": "Want to be a More Effective Product Manager? Interview Your Customers", "content_html": "

Even the most creative product manager in the world would do well to get direct input from their customers now and again. Interviewing your customers is the best way to keep track of the market. Often, your customers will tell you things you haven\u2019t even thought about. They are also likely to tell you some Read more »

\n

The post Want to be a More Effective Product Manager? Interview Your Customers appeared first on Mind the Product.

\n", "content_text": "Even the most creative product manager in the world would do well to get direct input from their customers now and again. Interviewing your customers is the best way to keep track of the market. Often, your customers will tell you things you haven\u2019t even thought about. They are also likely to tell you some Read more »\nThe post Want to be a More Effective Product Manager? Interview Your Customers appeared first on Mind the Product.", "date_published": "2019-06-24T10:19:00+01:00", "date_modified": "2022-09-15T15:41:03+01:00", "authors": [ { "name": "Dilip Chetan", "url": "https://www.mindtheproduct.com/author/dilip-chetan/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-10-at-10.11.33-PM.png" } ], "author": { "name": "Dilip Chetan", "url": "https://www.mindtheproduct.com/author/dilip-chetan/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-10-at-10.11.33-PM.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2019/06/amy-hirschi-1416708-unsplash.jpg", "tags": [ "interview technique", "Product Management", "Product Management Skills", "User Interviews", "Guest Post" ] }, { "id": "https://www.mindtheproduct.com/?p=13681", "url": "https://www.mindtheproduct.com/quantifying-qualitative-research-by-leisa-reichelt/", "title": "Quantifying Qualitative Research by Leisa Reichelt", "content_html": "

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren\u2019t regularly talking Read more »

\n

The post Quantifying Qualitative Research by Leisa Reichelt appeared first on Mind the Product.

\n", "content_text": "At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren\u2019t regularly talking Read more »\nThe post Quantifying Qualitative Research by Leisa Reichelt appeared first on Mind the Product.", "date_published": "2018-08-10T12:56:51+01:00", "date_modified": "2022-09-15T15:47:19+01:00", "authors": [ { "name": "Emily Tate", "url": "https://www.mindtheproduct.com/author/emily-tate/", "avatar": "https://secure.gravatar.com/avatar/e55bb0910eef04b57a9ed4fdc3fbe81e?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Emily Tate", "url": "https://www.mindtheproduct.com/author/emily-tate/", "avatar": "https://secure.gravatar.com/avatar/e55bb0910eef04b57a9ed4fdc3fbe81e?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2018/08/Leisa-Reichelt-balcony-view-mtpcon.jpg", "tags": [ "#Mtpcon2", "Product Research", "Survey", "Usability", "Usability Testing", "User Interviews", "User Research", "Product Management Conference" ] }, { "id": "https://www.mindtheproduct.com/?p=13474", "url": "https://www.mindtheproduct.com/whats-the-problem-with-proxy-users/", "title": "What\u2019s the Problem With Proxy Users?", "content_html": "

In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research. \u00a0Proxy users are people who are not actually your users, but are close enough that Read more »

\n

The post What\u2019s the Problem With Proxy Users? appeared first on Mind the Product.

\n", "content_text": "In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research. \u00a0Proxy users are people who are not actually your users, but are close enough that Read more »\nThe post What\u2019s the Problem With Proxy Users? appeared first on Mind the Product.", "date_published": "2018-07-04T14:56:00+01:00", "date_modified": "2022-09-15T15:49:03+01:00", "authors": [ { "name": "Emily Tate", "url": "https://www.mindtheproduct.com/author/emily-tate/", "avatar": "https://secure.gravatar.com/avatar/e55bb0910eef04b57a9ed4fdc3fbe81e?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Emily Tate", "url": "https://www.mindtheproduct.com/author/emily-tate/", "avatar": "https://secure.gravatar.com/avatar/e55bb0910eef04b57a9ed4fdc3fbe81e?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2018/07/interview-2.jpg", "tags": [ "Product Management", "Product Management Skills", "proxy users", "User Interviews", "User Research", "Product Research" ] }, { "id": "https://www.mindtheproduct.com?p=9547&preview_id=9547", "url": "https://www.mindtheproduct.com/customer-interview-business-breakthrough/", "title": "From Customer Interview to Business Breakthrough", "content_html": "

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the Read more »

\n

The post From Customer Interview to Business Breakthrough appeared first on Mind the Product.

\n", "content_text": "In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the Read more »\nThe post From Customer Interview to Business Breakthrough appeared first on Mind the Product.", "date_published": "2016-12-13T16:28:15+00:00", "date_modified": "2016-12-13T16:28:15+00:00", "authors": [ { "name": "Zack Notes", "url": "https://www.mindtheproduct.com/author/zack-notes/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/12/zack_notes.jpg" } ], "author": { "name": "Zack Notes", "url": "https://www.mindtheproduct.com/author/zack-notes/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/12/zack_notes.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/11/Zack-Notes.jpg", "tags": [ "Customer Feedback", "Customer Research", "Data Analysis", "Pivot", "Product Design", "User Interviews", "Product Management Skills", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=6813", "url": "https://www.mindtheproduct.com/video-getting-the-most-from-your-user-research/", "title": "Video: Getting the Most from Your User Research", "content_html": "

User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls \u201cuser research anti patterns\u201d to highlight Read more »

\n

The post Video: Getting the Most from Your User Research appeared first on Mind the Product.

\n", "content_text": "User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls \u201cuser research anti patterns\u201d to highlight Read more »\nThe post Video: Getting the Most from Your User Research appeared first on Mind the Product.", "date_published": "2015-06-17T17:16:21+01:00", "date_modified": "2015-06-17T17:16:21+01:00", "authors": [ { "name": "Danielle Colyer", "url": "https://www.mindtheproduct.com/author/danielle-colyer/", "avatar": "https://secure.gravatar.com/avatar/8174f949dcf5d97bbbbd8ee5808b213a?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Danielle Colyer", "url": "https://www.mindtheproduct.com/author/danielle-colyer/", "avatar": "https://secure.gravatar.com/avatar/8174f949dcf5d97bbbbd8ee5808b213a?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2015/06/Rosemary-King-January-Product-Tank.png", "tags": [ "ProductTank", "User Interviews", "User Research", "Video" ] } ] }