User Interviews - Mind the Product

Conducting User Interviews: A Practical Guide

Eira Hayward — Fri, 05 Mar 2021 09:47:00 +0000

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a Read more »

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12 ways to reduce customer churn

Moran Malachi — Tue, 19 Jan 2021 10:00:00 +0000

Retaining customers is fundamental to product-led growth - here are some easy tips to get you started on the path to reduce customer churn. Read more »

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5 Product Positioning Mistakes to Absolutely Avoid

Poornima Mohandas — Tue, 29 Dec 2020 10:50:00 +0000

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog Read more »

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Want to be a More Effective Product Manager? Interview Your Customers

Dilip Chetan — Mon, 24 Jun 2019 09:19:00 +0000

Even the most creative product manager in the world would do well to get direct input from their customers now and again. Interviewing your customers is the best way to keep track of the market. Often, your customers will tell you things you haven’t even thought about. They are also likely to tell you some Read more »

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Quantifying Qualitative Research by Leisa Reichelt

Emily Tate — Fri, 10 Aug 2018 11:56:51 +0000

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking Read more »

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What’s the Problem With Proxy Users?

Emily Tate — Wed, 04 Jul 2018 13:56:00 +0000

In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research. Proxy users are people who are not actually your users, but are close enough that Read more »

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From Customer Interview to Business Breakthrough

Zack Notes — Tue, 13 Dec 2016 16:28:15 +0000

In this talk at Product Tank NYC, I describe how a class project turned into my first major product build. As head of product management at UncommonGoods, I have used the wish list redesign and its success to demonstrate the value of customer feedback, data analysis, and iterative development. It has since served as the Read more »

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Video: Getting the Most from Your User Research

Danielle Colyer — Wed, 17 Jun 2015 16:16:21 +0000

User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls “user research anti patterns” to highlight Read more »

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