Product Strategy
LATEST POSTS
Creating a clear direction for your product
Crafting an effective product vision isn’t just about being clear and concise; it’s also about inspiring people. If you want to make the most of your product vision, there are a few key considerations that will help get you started. Let’s dive into them now! Read more »
SUNDAY REWIND: The magic of thinking big by Lenny Rachitsky
This Sunday Rewind, we look back to #mtpcon Digital Americas, when Lenny Rachitsky, Author of LennysNewsletter and former Product Lead at Airbnb shared a story of how his team transformed the company’s booking conversion rate by thinking really big. Read more »
What lies in store for Threads?
We look at how Threads is faring two months on from launch, and consider Meta’s likely strategy for the product Read more »
The fusion phenomenon: product strategy vs UX strategy
Making the case for the unification of product strategy and UX strategy, its advantages and potential pitfalls Read more »
Lessons learned from leading products at Forbes
What does it take to lead the product vision, strategy, and digital transformation journey at global media company, Forbes? We caught up with Lauren Soni, VP of Product Development at Forbes to find out about her key lessons learned.
A case study: How to develop product and business strategies
Yana Arsyutina, Chief Product Officer of Netology EdTech-company, discusses the mistakes that can be made when developing separate product and business strategies, the consequences that can be expected, and advises how to avoid them using Netology as an example. Read more »
How product-led growth strategies will change business
There’s no question that PLG strategies are here to stay. The question instead is: Where do they go from here? Read more »
Airbnb's product management shift: the view from product leaders
I’m sure you noticed the remarks of Airbnb CEO Brian Chesky a couple of weeks ago and have seen the attendant furore they caused: it was reported that he told the audience at Figma’s annual conference that Airbnb had got rid of its product management function. Chesky later clarified what he’d said in a tweet: in Read more »
Introducing customer support into a product strategy
How can organizations actually introduce and integrate support into a product strategy? Here are some insights from Rob Armstrong. Read more »
A case study: Product Hunt launch strategy — how we made it to the top 5 products 3 days running
Launching on Product Hunt can be a great way to generate interest in your product. Here Ksenia Khriptovich describes her experiences of launching the Nitro translation service on Product Hunt and offers some tips for those trying to do the same. Read more »