User Research - Mind the Product

Feeling uncomfortable about customer interviews? Tips for anxious product managers on making interviews easier

Marta Rolak — Fri, 16 Jun 2023 09:00:00 +0000

Product Director Marta Rolak looks at why talking to customers can be scary and shares some techniques to help product managers alleviate their anxieties during customer interviews Read more »

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Interviewing customers: the art of asking questions

Eira Hayward — Mon, 15 May 2023 09:00:00 +0000

Maybe you work somewhere where user research is done by a specialist team, maybe you’re new to product management, maybe you’re looking into a possible new product, maybe your sales people are very protective of their contacts. There are several reasons why a product manager might be a step or two removed from direct contact with customers.

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Being user minded — MTP Engage Hamburg 2022

Tobias Freudenreich — Thu, 01 Sep 2022 13:00:00 +0000

This session On Being User Minded was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Direction and On Being Human). Moderated by Product coach Shaun Russell, three high-profile speakers shared their perspectives on user-centricity. Read more »

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Understanding and executing effective research

Louron Pratt — Thu, 07 Jul 2022 12:30:00 +0000

In this Ask me Anything (AMA) for prioritised members, Mind the Product’s Co-Founder, James Mayes, joined UX expert Laura Klien to answer all questions about research in product. Read more »

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Experimentation for product teams: Part 1

Eira Hayward — Mon, 21 Mar 2022 10:00:00 +0000

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some Read more »

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Leading product research with empathy

Sam Bowman — Thu, 03 Feb 2022 10:00:00 +0000

Research and empathy don’t always seem to go hand-in-hand. However, in this article, we will discuss how the former needs the latter in order to target customers and specific niches. Read more »

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Simple steps to effective product research – Part 2: Getting it right

Eira Hayward — Tue, 05 Oct 2021 09:00:00 +0000

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to Read more »

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Simple steps to effective product research – Part 1: Getting started

Eira Hayward — Mon, 04 Oct 2021 08:30:00 +0000

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read Read more »

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Conducting user research at scale – Kenton Hansen on The Product Experience

The Product Experience — Wed, 08 Sep 2021 09:00:00 +0000

Lily and Randy sat down with Roll20.net product director Kenton Hansen for this week's podcast. We learned about conducting research for such a large, passionate community, qualifying candidates, sharing learnings, and much more. Read more »

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Setting up research ops for customer discovery

Jase Clamp — Thu, 13 May 2021 09:00:00 +0000

There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky Read more »

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