User Research

What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some Read more »

  For most of us, the way that we conduct user research has been different during a year of lockdowns.  Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. She joined us on the podcast to Read more »

In this interactive AMA session for Prioritised members, C Todd Lombardo, author and VP of Product at Machine Metrics, discusses how performing effective user research can minimise the impact of bad product decisions. Watch the recording in its entirety or read on for the highlights, including: Why we make bad product decisions Doing the right product Read more »

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a Read more »

In this November 2020 #mtpcon Digital session, Product Coach Adrian Howard introduces Pace Layer Mapping, a practice to help product teams communicate and align around user research, sharing the messy story of how the practice evolved. Watch the 20-minute session in full, or read on for the overview. A Messy Journey Begins Adrian Howard’s vocation Read more »

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better Read more »

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog Read more »

Talking to users is easy. Talking to them in a way that gets you useful information is hard. Using that information in a way that helps align stakeholders and teams on the path to building great products? That’s the hardest of all. Lucky for us, our guest on the podcast this week is Robert Chokr, Read more »

Are you looking for a lightweight introduction to product management in fintech? Have you wondered why shipping fintech products takes more time than shipping other products? Or have you ever asked, “what sets fintech product management apart from other product management jobs?” If the answer to any of the above questions is “yes,” this article will Read more »

Sophie Harpur shares 4 lessons she’s learned about keeping your product strategy up-to-date, & effectively communicated to your stakeholders and customers. Read more »