{ "version": "https://jsonfeed.org/version/1.1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.mindtheproduct.com/category/product-marketing/feed/json/ -- and add it your reader.", "next_url": "https://www.mindtheproduct.com/category/product-marketing/feed/json/?paged=2", "home_page_url": "https://www.mindtheproduct.com/category/product-marketing/", "feed_url": "https://www.mindtheproduct.com/category/product-marketing/feed/json/", "language": "en-GB", "title": "Product Marketing - Mind the Product", "description": "Conferences, training, and content for the world\u2019s largest community of product managers, designers, and developers.", "icon": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon.png", "items": [ { "id": "https://www.mindtheproduct.com/?p=36661", "url": "https://www.mindtheproduct.com/how-product-marketing-managers-and-product-managers-can-collaborate/", "title": "How product marketing managers and product managers can collaborate", "content_html": "

Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively. Read more »

\n

The post How product marketing managers and product managers can collaborate appeared first on Mind the Product.

\n", "content_text": "Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively. Read more »\nThe post How product marketing managers and product managers can collaborate appeared first on Mind the Product.", "date_published": "2023-08-22T12:58:41+01:00", "date_modified": "2023-08-22T12:58:41+01:00", "authors": [ { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornima-mohandas/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2023/03/Poornima-Mohandas-300kb.jpg" } ], "author": { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornima-mohandas/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2023/03/Poornima-Mohandas-300kb.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2023/08/AdobeStock_76210235-scaled.jpeg", "tags": [ "Collaboration", "Guest Post", "Product Marketing" ], "summary": "Based on four decades of experience in the B2B product world, product experts, Poornima and Rahul share best practices for product managers and product market managers collaborating effectively. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=26196", "url": "https://www.mindtheproduct.com/designing-a-successful-product-marketing-strategy/", "title": "Designing a successful product marketing strategy", "content_html": "

With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. Read more »

\n

The post Designing a successful product marketing strategy appeared first on Mind the Product.

\n", "content_text": "With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. Read more »\nThe post Designing a successful product marketing strategy appeared first on Mind the Product.", "date_published": "2021-11-25T14:00:00+00:00", "date_modified": "2021-11-24T16:31:59+00:00", "authors": [ { "name": "Lidia Hovhan", "url": "https://www.mindtheproduct.com/author/lidiah/", "avatar": "https://secure.gravatar.com/avatar/95e44f9a2a0a25de188fadb51de7e00d?s=512&d=wp_user_avatar&r=g" } ], "author": { "name": "Lidia Hovhan", "url": "https://www.mindtheproduct.com/author/lidiah/", "avatar": "https://secure.gravatar.com/avatar/95e44f9a2a0a25de188fadb51de7e00d?s=512&d=wp_user_avatar&r=g" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/11/shutterstock_437037220-scaled.jpg", "tags": [ "Guest Post", "Product Marketing" ], "summary": "With the right marketing, a company can know its product's place. This step-by-step guide will help you to design a successful product marketing strategy for customers old and new. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=22669", "url": "https://www.mindtheproduct.com/12-ways-to-reduce-customer-churn/", "title": "12 ways to reduce customer churn", "content_html": "

Retaining customers is fundamental to product-led growth - here are some easy tips to get you started on the path to reduce customer churn. Read more »

\n

The post 12 ways to reduce customer churn appeared first on Mind the Product.

\n", "content_text": "Retaining customers is fundamental to product-led growth - here are some easy tips to get you started on the path to reduce customer churn. Read more »\nThe post 12 ways to reduce customer churn appeared first on Mind the Product.", "date_published": "2021-01-19T10:00:00+00:00", "date_modified": "2022-09-22T12:18:49+01:00", "authors": [ { "name": "Moran Malachi", "url": "https://www.mindtheproduct.com/author/moranmalachi934/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/12/mtp-profileimage-768x768.jpg" } ], "author": { "name": "Moran Malachi", "url": "https://www.mindtheproduct.com/author/moranmalachi934/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/12/mtp-profileimage-768x768.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/01/bailey-heedick-IUYFtVGhOv4-unsplash.jpg", "tags": [ "Churn", "Cohort Retention", "Growth", "Guest Post", "product engagement", "product growth", "user engagement", "User Interviews", "Product Marketing", "Product Optimisation", "Product Research" ], "summary": "Retaining customers is fundamental to product-led growth - here are some easy tips to get you started on the path to reduce customer churn. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=22487", "url": "https://www.mindtheproduct.com/5-product-positioning-mistakes-to-absolutely-avoid/", "title": "5 Product Positioning Mistakes to Absolutely Avoid", "content_html": "

A\u00a0product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he\u2019d consumed all the information he humanly could about the space – from blog Read more »

\n

The post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.

\n", "content_text": "A\u00a0product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he\u2019d consumed all the information he humanly could about the space – from blog Read more »\nThe post 5 Product Positioning Mistakes to Absolutely Avoid appeared first on Mind the Product.", "date_published": "2020-12-29T10:50:00+00:00", "date_modified": "2020-12-28T23:14:20+00:00", "authors": [ { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornimamohandas654/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/08/Profile-pic-PM.jpg" } ], "author": { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornimamohandas654/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/08/Profile-pic-PM.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/12/309c6579-70a7-47e5-9dfb-e214b7f6fc0d_estudio-bloom-ezqnxsqUZ80-unsplash.jpg", "tags": [ "Interview", "Market Research", "Positioning", "Pragmatic Marketing", "Product Marketing", "product positioning", "User Interviews", "User Research", "Product Strategy" ] }, { "id": "https://www.mindtheproduct.com/?p=21131", "url": "https://www.mindtheproduct.com/how-to-build-a-killer-product-microsite/", "title": "How to Build a Killer Product Microsite", "content_html": "

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target Read more »

\n

The post How to Build a Killer Product Microsite appeared first on Mind the Product.

\n", "content_text": "Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target Read more »\nThe post How to Build a Killer Product Microsite appeared first on Mind the Product.", "date_published": "2020-08-18T10:20:00+01:00", "date_modified": "2020-08-13T12:36:26+01:00", "authors": [ { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornimamohandas654/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/08/Profile-pic-PM.jpg" } ], "author": { "name": "Poornima Mohandas", "url": "https://www.mindtheproduct.com/author/poornimamohandas654/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/08/Profile-pic-PM.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/08/86f4dde3-c8ae-4595-8f88-bf3e01cfbb4d_image1.jpg", "tags": [ "buyer personas", "content marketing", "customer personas", "Digital Marketing", "Marketing", "microsite", "Positioning", "Product Marketing", "product positioning" ] }, { "id": "https://www.mindtheproduct.com/?p=20864", "url": "https://www.mindtheproduct.com/product-positioning-by-april-dunford/", "title": "Product Positioning by April Dunford", "content_html": "

In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: \u201cHow do we beat our competitors?\u201d emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the Read more »

\n

The post Product Positioning by April Dunford appeared first on Mind the Product.

\n", "content_text": "In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: \u201cHow do we beat our competitors?\u201d emphasising the importance of product positioning and outlining a battleplan-like methodology, showing how to fight fights you can win, turn competitor strengths to weaknesses, and how to justify why your product is the Read more »\nThe post Product Positioning by April Dunford appeared first on Mind the Product.", "date_published": "2020-08-14T10:02:34+01:00", "date_modified": "2022-09-01T11:10:11+01:00", "authors": [ { "name": "Jon Horvath", "url": "https://www.mindtheproduct.com/author/jon-horvath/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2023/10/JonHorvath-768x768.jpeg" } ], "author": { "name": "Jon Horvath", "url": "https://www.mindtheproduct.com/author/jon-horvath/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2023/10/JonHorvath-768x768.jpeg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/01/april-dunford.png", "tags": [ "#mtpcon", "#Mtpcon2", "mtpcon digital", "Positioning", "product positioning", "Product Management Conference", "Product Marketing", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=20745", "url": "https://www.mindtheproduct.com/using-data-to-build-a-brand-by-abba-newberry/", "title": "Using Data to Build a Brand, by Abba Newberry", "content_html": "

In this ProductTank London talk, Abba Newberry, CMO at Habito,\u00a0talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data Read more »

\n

The post Using Data to Build a Brand, by Abba Newberry appeared first on Mind the Product.

\n", "content_text": "In this ProductTank London talk, Abba Newberry, CMO at Habito,\u00a0talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data Read more »\nThe post Using Data to Build a Brand, by Abba Newberry appeared first on Mind the Product.", "date_published": "2020-07-13T10:29:00+01:00", "date_modified": "2020-12-22T14:23:44+00:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/07/Abby-Newberry-ProductTank.png", "tags": [ "Brand", "Customer Research", "Data Driven Product Management", "London", "Product Marketing", "ProductTank", "ProductTank London", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=20330", "url": "https://www.mindtheproduct.com/bringing-product-and-marketing-teams-together-by-kathryn-corrick-and-frank-wales/", "title": "Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales", "content_html": "

In this ProductTank London talk, Kathryn Corrick\u00a0and Frank Wales, Founding Partners at Corrick, Wales & Partners, tell us how product and marketing teams can both use data protection to solve problems. Watch the video to see their talk in full. Or read on for an overview of their key points: What do they really want Read more »

\n

The post Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales appeared first on Mind the Product.

\n", "content_text": "In this ProductTank London talk, Kathryn Corrick\u00a0and Frank Wales, Founding Partners at Corrick, Wales & Partners, tell us how product and marketing teams can both use data protection to solve problems. Watch the video to see their talk in full. Or read on for an overview of their key points: What do they really want Read more »\nThe post Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales appeared first on Mind the Product.", "date_published": "2020-06-08T10:00:00+01:00", "date_modified": "2020-06-04T14:20:23+01:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/06/London-producttank-talk.png", "tags": [ "Product Marketing", "ProductTank", "ProductTank London", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=19513", "url": "https://www.mindtheproduct.com/youtube-as-a-servant-to-your-product-by-lei-shei/", "title": "How YouTube can be Used as a Servant to Your Product By Lei Shei", "content_html": "

In this ProductTank\u00a0Singapore talk, Lei Shei of Elephant Media explains the value that can be found on YouTube and how a YouTube channel can be used as a servant to your product. Lei’s YouTube channel, Curious Elephant, has over 126K Subscribers and 11.5M views. It covers topics around innovation, technology and science, ranging from the Read more »

\n

The post How YouTube can be Used as a Servant to Your Product By Lei Shei appeared first on Mind the Product.

\n", "content_text": "In this ProductTank\u00a0Singapore talk, Lei Shei of Elephant Media explains the value that can be found on YouTube and how a YouTube channel can be used as a servant to your product. Lei’s YouTube channel, Curious Elephant, has over 126K Subscribers and 11.5M views. It covers topics around innovation, technology and science, ranging from the Read more »\nThe post How YouTube can be Used as a Servant to Your Product By Lei Shei appeared first on Mind the Product.", "date_published": "2020-03-30T01:00:00+01:00", "date_modified": "2020-05-05T09:19:15+01:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/03/Youtube-shutterstock.jpg", "tags": [ "Product Marketing", "Product Strategy", "ProductTank", "producttank singapore", "YouTube", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=18099", "url": "https://www.mindtheproduct.com/using-the-3-ts-to-curate-a-customer-first-culture-by-shyna-zhang/", "title": "Using the 3 T\u2019s to Curate a Customer First Culture by Shyna Zhang", "content_html": "

In this ProductTank San Francisco talk, Shyna Zhang, shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna\u2019s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage The 3 T\u2019s of customer obsession Read more »

\n

The post Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang appeared first on Mind the Product.

\n", "content_text": "In this ProductTank San Francisco talk, Shyna Zhang, shows us how product marketing and product management can combine to create a customer-focused culture. Watch the video to see Shyna\u2019s talk in full. Or read on for an overview of her key points. A product marketing and product management marriage The 3 T\u2019s of customer obsession Read more »\nThe post Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang appeared first on Mind the Product.", "date_published": "2019-12-09T10:30:00+00:00", "date_modified": "2019-12-02T15:13:01+00:00", "authors": [ { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" } ], "author": { "name": "Andres Phillips", "url": "https://www.mindtheproduct.com/author/andres-phillips/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/09/Andres-Phillips.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/Shyna-Zhang-speaking-at-roductTank-San-Francisco.png", "tags": [ "customer experience", "Customer-Centric", "organizational structure", "Product Marketing", "ProductTank", "ProductTank San Francisco", "Video" ] } ] }