Product Development Process
The product development process refers to the systematic approach taken to bring a new product or service from conception to market launch. It involves a series of stages and activities that include ideation, research, design, prototyping, testing, manufacturing, and commercialization. The process aims to ensure that the final product meets customer needs, aligns with business objectives, and is successfully introduced into the market. It typically involves cross-functional collaboration, market analysis, iterative refinement, and continuous evaluation to deliver innovative and successful products
Embark on a transformative journey through our comprehensive collection of resources on the product development process. From ideation to launch, equip yourself with invaluable insights and practical strategies to bring your vision to life and conquer the world of innovation.
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Cascading OKRs – more trouble than it’s worth
John Doerr and Google pioneered the concept of cascading OKRs during Google’s early phase of growth and it was a huge success. However, Greg Bayer delves into the challenges that introducing this strategy may bring. Read more »
The pitfalls of misapplying customer-centered design in product development teams
Product Leader, Amjad Sidqi, explains how collaboration between product, design, and engineering teams is essential to ensure the appropriate application of user-centred design principles. Read more »
Going from 0 to 1 in Product discovery by Merci Grace
In this #mtpcon San Francisco talk, Merci Grace, Angel investor, and former Head of Growth at Slack, and offers an iterative framework to plan and execute the product discovery phase that provides value to your customer. Watch the video to see the talk in full, or read on for the key points. Read more »
Product org maturity model: A suggested framework for success
Yohay Etsion, VP Product at Cognyte shares a suggested product maturity framework that can set teams up for success. Read more »
SUNDAY REWIND: From opinion-based to evidence-guided product development by Itamar Gilad
This week’s Sunday Rewind goes back to last year’s London #mtpcon and a talk from veteran product manager Itamar Gilad on evidence-guided product development. Read more »
The keys to a successful product pivot
We look at how you might pivot a product or sunset a feature to minimise the disruption and upset to your users Read more »
WHAM! A framework for workshopping product OKRs
OKRs are a great tool to drive a product team in the direction of the business strategy, but they can also be a means of motivating product teams. Product Director Ayesha Farhat shares a framework that she has used for product OKRs. Read more »
Using traditional product frameworks in modern growth practices
Christina Bourne explains why growth product managers shouldn’t abandon their more traditional product development frameworks to deliver great monetizable experiences. Read more »
How to use existing product documentation to generate marketing materials using AI
A step-by-step guide to generating accurate marketing materials with your existing product documentation and AI. Read more »
SUNDAY REWIND: Killing product zombies - a five-step approach
As product people, we all have been practising building the right products rightly, yet if we look around, we find features, processes, and products that aren’t functioning well. In this Sunday Rewind, we look back to when product leader Swanand Marulkar gave us an overview of a five-step approach. Read on for a recap of what advice he gave. Read more »