Product Analytics

The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch. Here’s how you can master this skill to aid your product path. Read more »

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. Read more »

Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data Read more »

In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. Read more »

Figuring out what to prioritise is one of a product team’s biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. Read more »

Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. Read more »

In this blog post, Paul Shustak summarizes the main cultural, technical, economic, and UX differences in product management and product discovery on web3 applications. Read more »

We all want our apps to be “sticky” because acquiring new customers can be very expensive – according to Harvard Business Review it can be 5 to 25 percent more expensive than retaining existing customers. Embedding analytics in your app is an effective way to acquire stickiness, helping you to meet the evolving needs of Read more »

In the following article, we’ll explore the importance of KPIs in tracking product success. Taking into consideration various performance indicators can be essential in providing managers with the necessary data to identify this. Read more »

You’ve built an early version of your product, and it works. You have early adopters that really like what you are doing. You have validated your idea and built a product that is valued. But now you’re getting several requests for new features—a fork-in-the-road moment for startup businesses. What do you prioritize first? Is adding Read more »