LATEST POSTS

Top 10 Product Insights You Should Have Read in 2017

BY Martin Eriksson on December 23, 2017

Every week I curate the best product and design content from across the internet into our weekly product management newsletter Prioritised. Here are the top 10 most clicked articles from the 408 links featured in this year’s 51 newsletters – 10 articles your peers digged so much you should definitely check them out as well. Read more »

Top 10 Product Guest Posts of 2017

BY Martin Eriksson on December 21, 2017

Mind the Product is above all a community of product managers who strive to push our craft of product management forward by sharing our insights, lessons learned, and pitfalls to avoid. We’ve already highlighted the Top 10 Product Talks from across our conferences and meetups, but not everyone wants to get up on stage to Read more »

How to Avoid Costly Surprises in Connected Product Design

BY Christian Bourgeois on December 8, 2017

When designing connected hardware products, there are many ways in which a project can go sideways and end up way over budget before the product is completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process Read more »

Courtney Wylie - Building Your Business Model When Your Customer is not Your User

BY Jayson Robinson on November 2, 2017

What do you do when your customer is not your user ? Courtney Wylie, VP Product and Marketing at MentionMe, talks to ProductTank London about how to deliver value for all parties by building a business model which aligns with the interest of your users. Don’t Keep a Special Swimlane for Client Requests You have Read more »

Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it Read more »

Product Prioritization by the Numbers

BY Kate Bennet on October 13, 2017

It’s no secret that every software company has a different way of working out what feature they’ll build next. Despite countless tools, books, blog posts*, and interview questions on the subject there isn’t – yet – consensus in the product management community on which product prioritization method gives the best results for customers and the Read more »