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What it means to be a product manager in the pharmaceutical industry 

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>This week’s Sunday Rewind is a post from <a href="https://www.linkedin.com/in/andywicks2000/" target="_blank" rel="noopener">Andy Wicks</a>, then Strategy Lead at digital product transformation consultancy Red Badger, that looks at why poor prioritisation occurs, and at a lean solution that ensures you deliver the most value to customers.</p>
<p>Effective prioritisation can be the difference between the success or failure of a product, says Andy, but a few factors can get in the way. These include decision makers who have a negative impact on the prioritisation process, business tools that are not fit for purpose, and too many items in the backlog.</p>
<p>He suggests using and tweaking a simple 2 x 2 matrix to sort the wheat from the chaff: he says that although it’s primarily used in <a href="https://hbr.org/2013/05/why-the-lean-start-up-changes-everything" target="_blank" rel="noopener">Lean Startup</a> to help entrepreneurs make decisions, it can also be used to great effect for product development prioritisation.</p>
<p>Andy then runs through the steps needed to create a 2 x 2 matrix for product development prioritisation, essentially balancing the value generated for your customers against the effort required to deliver.</p>
<p>Andy says you should revisit the matrix regularly and rebalance it when necessary. He concludes: “The 2×2 matrix is a quick and simple tool that will transform the way you prioritise your product backlog. It helps you to focus on features/enhancements that add the most value to your customers compared to the effort required to deliver them. Working best in a collaborative environment, it helps galvanise stakeholder buy-in and gives the ability to easily communicate (and in some cases defend) the decisions you make.”</p>
<p>Read the original post in full: <a href="https://www.mindtheproduct.com/enter-matrix-lean-prioritisation/" target="_blank" rel="noopener">Enter the matrix – lean prioritisation</a></p>
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core/freeform

Startup Roadmaps and Prioritisation, by Ahmed El-Sharkasy

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Roadmaps & Prioritisation – Lessons Learnt the Hard way, by Ren Yi Hooi

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How to Start a Bank from Scratch by Megan Caywood

How to Start From Scratch and Prioritise by Marcel Britsch

Courtney Wylie – Building Your Business Model When Your Customer is not Your User

SUNDAY REWIND: Enter the matrix – lean prioritisation

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SUNDAY REWIND: Enter the matrix – lean prioritisation

Eira Hayward

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