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Product Management

The Product Experience

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<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-23449" src="//wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-300x284.png" alt="Fanni Fejes" width="300" height="284" srcset="/wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-300x284.png 300w, /wp-content/uploads/2021/03/Fanny_Fejes_886x840-1-768x728.png 768w, /wp-content/uploads/2021/03/Fanny_Fejes_886x840-1.png 886w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders.</p>
<p><span style="font-size: 1rem;">In this episode, sponsored by <a href="http://www.hotjar.com/mtp/" target="_blank" rel="noopener noreferrer">Hotjar</a>,</span><span style="font-size: 1rem;"> listen to learn about:</span></p>
<ul>
<li>Having a good pricing strategy</li>
<li>Applying anchor pricing</li>
<li>Using metrics well</li>
</ul>
<h3>Quote of the Episode</h3>
<blockquote class="blockquote"><p>If the pilot is free, make sure that it’s for a certain amount of time &#8211; and then you have the chance to renegotiate from there&#8230; In my personal experience, it&#8217;s easier to ask for more money than to ask for money at all.</p></blockquote>
<h3>Links mentioned in this episode</h3>
<ul>
<li>Follow Fanni on <a href="https://www.linkedin.com/in/ffejes/" target="_blank" rel="noopener noreferrer">LinkedIn</a></li>
<li><a href="https://bequest.com" target="_blank" rel="noopener noreferrer">Bequest</a></li>
<li><a href="https://foundersfactory.com" target="_blank" rel="noopener noreferrer">Founders Factory</a></li>
<li>Fanni&#8217;s article, <a href="https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/" target="_blank" rel="noopener noreferrer"><em>How to Price Your Product in a Startup</em></a></li>
</ul>
<h3>Get in Touch, Rate Us, and More!</h3>
<ul>
<li>Visit <a href="https://www.mindtheproduct.com/the-product-experience/" target="_blank" rel="noopener noreferrer">The Product Experience homepage</a> for more information and more episodes!</li>
<li>Know the perfect guest? Great! <a href="https://mindtheproduct.typeform.com/to/oi0UyX" target="_blank" rel="noopener noreferrer">Suggest them here</a></li>
<li>Chat to us on <a href="https://twitter.com/MTPpod" target="_blank" rel="noopener noreferrer">Twitter</a> or in our dedicated <a href="https://mindtheproduct.slack.com/messages/CE13B3A23" target="_blank" rel="noopener noreferrer">Mind the Product #podcast Slack channel</a></li>
<li>Review us on your podcast app so that we can use your feedback to be better</li>
<li>Like our theme music? It&#8217;s Hamburg-based <a href="https://open.spotify.com/artist/1VMVuOfARzbrNK6mCJs14o?si=As_IFCusT8y7mRIRikgYLw" target="_blank" rel="&quot;noopener noopener noreferrer">Pau</a>, featuring ProductTank Hamburg’s Arne Kittler!</li>
</ul>
<h3>Our Hosts</h3>
<p>The Product Experience is hosted by Lily Smith and Randy Silver.</p>
<p><strong>Lily</strong> enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She&#8217;s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She&#8217;s worked on a diverse range of products &#8211; leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.</p>
<p><strong>Randy</strong> is a <a href="http://outofowls.com" target="_blank" rel="&quot;noopener noopener noreferrer">product consultant</a> and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy&#8217;s book, <a href="https://outofowls.com/book" target="_blank" rel="noopener noreferrer"><em>What Do We Do Now? A Product Manager&#8217;s Guide to Strategy in the Time of COVID-19</em></a> is out now, with all profits going to COVID-19 relief efforts.</p>
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Podcast

Product outcomes and company values go hand in hand – Brian Walsh (SVP of Product, Pendo)

Clarity: The key to product success – Arne Kittler (Product Leadership Sidekick, Product at Heart)

What is your CEO thinking? – Joe Leech (Coach to CEOs)

How to survive the next phase of tech – Jonty Sharples (Product and Strategy Consultant)

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

What most companies get wrong about product discovery – Frances Ibe (SVP of Product, Tide)

How to estimate responsibly in product – Neil Vass (Engineering Manager, The Co-op, BBC)

Product pitfalls: how to avoid them – David Pereira (CEO, CPO, omoqo GmbH)

The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)

Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

The Product Experience

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