{ "version": "https://jsonfeed.org/version/1.1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.mindtheproduct.com/category/pricing-2/feed/json/ -- and add it your reader.", "next_url": "https://www.mindtheproduct.com/category/pricing-2/feed/json/?paged=2", "home_page_url": "https://www.mindtheproduct.com/category/pricing-2/", "feed_url": "https://www.mindtheproduct.com/category/pricing-2/feed/json/", "language": "en-GB", "title": "Pricing - Mind the Product", "description": "Conferences, training, and content for the world\u2019s largest community of product managers, designers, and developers.", "icon": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon.png", "items": [ { "id": "https://www.mindtheproduct.com/?p=44230", "url": "https://www.mindtheproduct.com/how-to-price-your-subscription-product-insights-and-examples-yuri-berchenko-product-partnerships-youtube/", "title": "How to price your subscription product: insights and examples", "content_html": "

This article outlines a few common strategies and models for setting pricing and shares practical tips and real-world examples.\u00a0 Read more »

\n

The post How to price your subscription product: insights and examples appeared first on Mind the Product.

\n", "content_text": "This article outlines a few common strategies and models for setting pricing and shares practical tips and real-world examples.\u00a0 Read more »\nThe post How to price your subscription product: insights and examples appeared first on Mind the Product.", "date_published": "2024-08-29T10:00:00+01:00", "date_modified": "2024-08-29T11:10:40+01:00", "authors": [ { "name": "Yuri Berchenko", "url": "https://www.mindtheproduct.com/author/yuriberchenko/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2024/08/yuri-berchenko-profile-picture--1024x1024.jpeg" } ], "author": { "name": "Yuri Berchenko", "url": "https://www.mindtheproduct.com/author/yuriberchenko/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2024/08/yuri-berchenko-profile-picture--1024x1024.jpeg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2024/08/image7.jpg", "tags": [ "guest post.", "Pricing", "Guest Post", "Pricing" ], "summary": "This article outlines a few common strategies and models for setting pricing and shares practical tips and real-world examples.\u00a0 Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=41368", "url": "https://www.mindtheproduct.com/the-dark-art-of-product-pricing-product-leader-nuggets/", "title": "The dark art of product pricing: Product leader nuggets", "content_html": "

Product pricing has been front and centre in mainstream news as of late. What are the most common pitfalls with pricing, and how can product teams get it right? Andrew Skotzko, Product Leadership Coach and Fractional CPO, shares his thoughts. Read more »

\n

The post The dark art of product pricing: Product leader nuggets appeared first on Mind the Product.

\n", "content_text": "Product pricing has been front and centre in mainstream news as of late. What are the most common pitfalls with pricing, and how can product teams get it right? Andrew Skotzko, Product Leadership Coach and Fractional CPO, shares his thoughts. Read more »\nThe post The dark art of product pricing: Product leader nuggets appeared first on Mind the Product.", "date_published": "2024-03-22T10:00:00+00:00", "date_modified": "2024-03-22T09:38:44+00:00", "authors": [ { "name": "Andrew Skotzko", "url": "https://www.mindtheproduct.com/author/andrew-skotzko/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2024/03/1687562726787-768x768.jpeg" } ], "author": { "name": "Andrew Skotzko", "url": "https://www.mindtheproduct.com/author/andrew-skotzko/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2024/03/1687562726787-768x768.jpeg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2024/03/shutterstock_178686758-scaled.jpg", "tags": [ "Pricing", "Product leadership", "Pricing" ], "summary": "Product pricing has been front and centre in mainstream news as of late. What are the most common pitfalls with pricing, and how can product teams get it right? Andrew Skotzko, Product Leadership Coach and Fractional CPO, shares his thoughts. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=23447", "url": "https://www.mindtheproduct.com/pricing-strategy-for-product-dummies-fanni-fejes-on-the-product-experience/", "title": "Pricing Strategy for Product Dummies \u2013 Fanni Fejes on The Product Experience", "content_html": "

How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar,\u00a0listen Read more »

\n

The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product.

\n", "content_text": "How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar,\u00a0listen Read more »\nThe post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product.", "date_published": "2021-03-24T06:00:00+00:00", "date_modified": "2023-05-18T13:26:34+01:00", "authors": [ { "name": "The Product Experience", "url": "https://www.mindtheproduct.com/author/the-product-experience/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/04/The-Product-Experience-Podcast-768x768.png" } ], "author": { "name": "The Product Experience", "url": "https://www.mindtheproduct.com/author/the-product-experience/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2021/04/The-Product-Experience-Podcast-768x768.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2021/03/FANNI-FEJES-ON-THE-PRODUCT-EXPERIENCE.png", "tags": [ "customer experience", "Pricing", "Podcast", "Pricing", "The Product Experience" ] }, { "id": "https://www.mindtheproduct.com/?p=19984", "url": "https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/", "title": "How to price your product in a startup", "content_html": "

I\u2019m sure you\u2019ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great; we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I\u2019m a product coach at Founders Factory. We\u2019ve found Read more »

\n

The post How to price your product in a startup appeared first on Mind the Product.

\n", "content_text": "I\u2019m sure you\u2019ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great; we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I\u2019m a product coach at Founders Factory. We\u2019ve found Read more »\nThe post How to price your product in a startup appeared first on Mind the Product.", "date_published": "2020-05-22T10:00:00+01:00", "date_modified": "2024-02-27T11:56:14+00:00", "authors": [ { "name": "Fanni Fejes", "url": "https://www.mindtheproduct.com/author/fannifejes360/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/03/Screenshot-2020-03-06-at-09.04.14.png" } ], "author": { "name": "Fanni Fejes", "url": "https://www.mindtheproduct.com/author/fannifejes360/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/03/Screenshot-2020-03-06-at-09.04.14.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/micheile-henderson-ZVprbBmT8QA-unsplash.jpeg", "tags": [ "Pricing", "Product Management", "Product Management Skills", "Startup", "Guest Post", "Pricing", "Startup Product Management" ] }, { "id": "https://www.mindtheproduct.com/?p=20094", "url": "https://www.mindtheproduct.com/a-guide-to-unlocking-growth-with-optimized-pricing/", "title": "A Guide to Unlocking Growth with Optimized Pricing", "content_html": "

In this guide, Patrick Campbell, Co-Founder and CEO\u00a0of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

\n

The post A Guide to Unlocking Growth with Optimized Pricing appeared first on Mind the Product.

\n", "content_text": "In this guide, Patrick Campbell, Co-Founder and CEO\u00a0of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »\nThe post A Guide to Unlocking Growth with Optimized Pricing appeared first on Mind the Product.", "date_published": "2020-05-22T10:00:00+01:00", "date_modified": "2022-01-18T15:56:41+00:00", "authors": [ { "name": "Patrick Campbell", "url": "https://www.mindtheproduct.com/author/patrick-campbell/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/Patrick-Campbell-1024x1024.jpg" } ], "author": { "name": "Patrick Campbell", "url": "https://www.mindtheproduct.com/author/patrick-campbell/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/Patrick-Campbell-1024x1024.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2020/05/A-Guide-to-Unlocking-Growth-with-Optimized-Pricing.jpg", "tags": [ "Premium Content", "Price Anchoring", "Pricing", "Pricing", "Product Strategy" ], "summary": "In this guide, Patrick Campbell, Co-Founder and CEO\u00a0of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

" }, { "id": "https://www.mindtheproduct.com/?p=11446", "url": "https://www.mindtheproduct.com/building-realistic-revenue-projection-new-product/", "title": "Building a Realistic Revenue Projection for a New Product", "content_html": "

Here\u2019s a scenario nearly everyone finds themselves in at some point in this line of work: You\u2019re psyched about a new product or feature in the works. You\u2019ve got requirements, design vision, and even a development timeline. You\u2019ve got feedback from potential buyers and they love it. You\u2019re ready to roll, and then you\u2019re asked, Read more »

\n

The post Building a Realistic Revenue Projection for a New Product appeared first on Mind the Product.

\n", "content_text": "Here\u2019s a scenario nearly everyone finds themselves in at some point in this line of work: You\u2019re psyched about a new product or feature in the works. You\u2019ve got requirements, design vision, and even a development timeline. You\u2019ve got feedback from potential buyers and they love it. You\u2019re ready to roll, and then you\u2019re asked, Read more »\nThe post Building a Realistic Revenue Projection for a New Product appeared first on Mind the Product.", "date_published": "2017-05-10T16:25:14+01:00", "date_modified": "2017-05-10T16:25:14+01:00", "authors": [ { "name": "Christian Bonilla", "url": "https://www.mindtheproduct.com/author/christian-bonilla/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/christian-bonilla.png" } ], "author": { "name": "Christian Bonilla", "url": "https://www.mindtheproduct.com/author/christian-bonilla/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/christian-bonilla.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2017/05/revenue-chart.jpg", "tags": [ "Communication", "New Product", "Product Management Role", "Product Planning", "Revenue Projection", "Stakeholder Management", "Strategy", "Pricing", "Product Launch", "Product Management Skills", "What is Product Management?" ] }, { "id": "https://www.mindtheproduct.com?p=8739&preview_id=8739", "url": "https://www.mindtheproduct.com/designing-pricing-strategies-dont-ask-experiment/", "title": "Designing Pricing Strategies: Don\u2019t Ask \u2013 Experiment!", "content_html": "

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer\u00a0responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

\n

The post Designing Pricing Strategies: Don’t Ask – Experiment! appeared first on Mind the Product.

\n", "content_text": "At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer\u00a0responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »\nThe post Designing Pricing Strategies: Don’t Ask – Experiment! appeared first on Mind the Product.", "date_published": "2016-11-02T11:09:18+00:00", "date_modified": "2021-03-30T14:33:22+01:00", "authors": [ { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" } ], "author": { "name": "Chris Massey", "url": "https://www.mindtheproduct.com/author/chris-massey/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2019/12/mtp-photo-cyan.png" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/10/Tom-Whitwell.jpg", "tags": [ "Behavioural Design", "Behavioural Economics", "Paywall", "Price Anchoring", "Pricing", "Strategy", "Pricing", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=9362", "url": "https://www.mindtheproduct.com/when-the-price-is-right-managing-price-segmentation/", "title": "When the price is right: managing price segmentation", "content_html": "

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer\u2019s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »

\n

The post When the price is right: managing price segmentation appeared first on Mind the Product.

\n", "content_text": "Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer\u2019s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »\nThe post When the price is right: managing price segmentation appeared first on Mind the Product.", "date_published": "2016-11-01T10:30:58+00:00", "date_modified": "2016-10-31T14:33:14+00:00", "authors": [ { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" } ], "author": { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/10/price-segmentation.jpg", "tags": [ "Pricing", "Product Culture", "Product Planning", "Guest Post", "Pricing", "Product Management Skills", "Product Marketing", "What is Product Management?" ] }, { "id": "https://www.mindtheproduct.com?p=8734&preview_id=8734", "url": "https://www.mindtheproduct.com/using-behavioural-economics-dynamic-pricing-products/", "title": "Using Behavioural Economics and Dynamic Pricing With Your Products", "content_html": "

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »

\n

The post Using Behavioural Economics and Dynamic Pricing With Your Products appeared first on Mind the Product.

\n", "content_text": "In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »\nThe post Using Behavioural Economics and Dynamic Pricing With Your Products appeared first on Mind the Product.", "date_published": "2016-10-06T10:01:22+01:00", "date_modified": "2016-10-05T23:04:15+01:00", "authors": [ { "name": "Monika Turska", "url": "https://www.mindtheproduct.com/author/monika-turska/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/MG_1858-w1200.jpg" } ], "author": { "name": "Monika Turska", "url": "https://www.mindtheproduct.com/author/monika-turska/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/09/MG_1858-w1200.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/07/James-Routeledge.jpg", "tags": [ "Authority", "Behavioural Economics", "Commitment", "Pricing", "Scarcity", "Seasonality", "Value", "Pricing", "Video" ] }, { "id": "https://www.mindtheproduct.com/?p=9034", "url": "https://www.mindtheproduct.com/using-pricing-to-inform-your-roadmap/", "title": "Using Pricing to Inform Your Roadmap", "content_html": "

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn\u2019t urgent. Now that we\u2019re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, Read more »

\n

The post Using Pricing to Inform Your Roadmap appeared first on Mind the Product.

\n", "content_text": "We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn\u2019t urgent. Now that we\u2019re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, Read more »\nThe post Using Pricing to Inform Your Roadmap appeared first on Mind the Product.", "date_published": "2016-08-26T14:03:04+01:00", "date_modified": "2017-06-07T15:28:53+01:00", "authors": [ { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" } ], "author": { "name": "Mark Stiving", "url": "https://www.mindtheproduct.com/author/mark_stiving/", "avatar": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/MarkStiving.jpg" }, "image": "https://www.mindtheproduct.com/wp-content/uploads/2016/08/market-prices.jpg", "tags": [ "Design", "Pricing", "Product Culture", "Guest Post", "Pricing", "Product Design", "Product Launch", "What is Product Management?" ] } ] }