Pricing - Mind the Product https://www.mindtheproduct.com/category/pricing-2/ Conferences, training, and content for the world’s largest community of product managers, designers, and developers. Thu, 29 Aug 2024 10:10:40 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.1 https://www.mindtheproduct.com/wp-content/uploads/2021/03/cropped-mindtheproduct-favicon-32x32.png Pricing - Mind the Product https://www.mindtheproduct.com/category/pricing-2/ 32 32 How to price your subscription product: insights and examples https://www.mindtheproduct.com/how-to-price-your-subscription-product-insights-and-examples-yuri-berchenko-product-partnerships-youtube/ https://www.mindtheproduct.com/how-to-price-your-subscription-product-insights-and-examples-yuri-berchenko-product-partnerships-youtube/#respond Thu, 29 Aug 2024 09:00:00 +0000 https://www.mindtheproduct.com/?p=44230 This article outlines a few common strategies and models for setting pricing and shares practical tips and real-world examples.  Read more »

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]]> https://www.mindtheproduct.com/how-to-price-your-subscription-product-insights-and-examples-yuri-berchenko-product-partnerships-youtube/feed/ 0 The dark art of product pricing: Product leader nuggets https://www.mindtheproduct.com/the-dark-art-of-product-pricing-product-leader-nuggets/ https://www.mindtheproduct.com/the-dark-art-of-product-pricing-product-leader-nuggets/#respond Fri, 22 Mar 2024 10:00:00 +0000 https://www.mindtheproduct.com/?p=41368 Product pricing has been front and centre in mainstream news as of late. What are the most common pitfalls with pricing, and how can product teams get it right? Andrew Skotzko, Product Leadership Coach and Fractional CPO, shares his thoughts. Read more »

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]]> https://www.mindtheproduct.com/the-dark-art-of-product-pricing-product-leader-nuggets/feed/ 0 Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience https://www.mindtheproduct.com/pricing-strategy-for-product-dummies-fanni-fejes-on-the-product-experience/ https://www.mindtheproduct.com/pricing-strategy-for-product-dummies-fanni-fejes-on-the-product-experience/#respond Wed, 24 Mar 2021 06:00:00 +0000 https://www.mindtheproduct.com/?p=23447 How much should you be charging? Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. In this episode, sponsored by Hotjar, listen Read more »

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]]> https://www.mindtheproduct.com/pricing-strategy-for-product-dummies-fanni-fejes-on-the-product-experience/feed/ 0 How to price your product in a startup https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/ https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/#respond Fri, 22 May 2020 09:00:00 +0000 https://www.mindtheproduct.com/?p=19984 I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great; we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it? I’m a product coach at Founders Factory. We’ve found Read more »

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]]> https://www.mindtheproduct.com/how-to-price-your-product-in-a-startup/feed/ 0 A Guide to Unlocking Growth with Optimized Pricing https://www.mindtheproduct.com/a-guide-to-unlocking-growth-with-optimized-pricing/ https://www.mindtheproduct.com/a-guide-to-unlocking-growth-with-optimized-pricing/#respond Fri, 22 May 2020 09:00:00 +0000 https://www.mindtheproduct.com/?p=20094 In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

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]]> https://www.mindtheproduct.com/a-guide-to-unlocking-growth-with-optimized-pricing/feed/ 0 Building a Realistic Revenue Projection for a New Product https://www.mindtheproduct.com/building-realistic-revenue-projection-new-product/ https://www.mindtheproduct.com/building-realistic-revenue-projection-new-product/#comments Wed, 10 May 2017 15:25:14 +0000 https://www.mindtheproduct.com/?p=11446 Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, Read more »

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]]> https://www.mindtheproduct.com/building-realistic-revenue-projection-new-product/feed/ 2 Designing Pricing Strategies: Don’t Ask – Experiment! https://www.mindtheproduct.com/designing-pricing-strategies-dont-ask-experiment/ https://www.mindtheproduct.com/designing-pricing-strategies-dont-ask-experiment/#comments Wed, 02 Nov 2016 11:09:18 +0000 https://www.mindtheproduct.com?p=8739&preview_id=8739 At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

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]]> https://www.mindtheproduct.com/designing-pricing-strategies-dont-ask-experiment/feed/ 1 When the price is right: managing price segmentation https://www.mindtheproduct.com/when-the-price-is-right-managing-price-segmentation/ https://www.mindtheproduct.com/when-the-price-is-right-managing-price-segmentation/#respond Tue, 01 Nov 2016 10:30:58 +0000 https://www.mindtheproduct.com/?p=9362 Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no Read more »

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]]> https://www.mindtheproduct.com/when-the-price-is-right-managing-price-segmentation/feed/ 0 Using Behavioural Economics and Dynamic Pricing With Your Products https://www.mindtheproduct.com/using-behavioural-economics-dynamic-pricing-products/ Thu, 06 Oct 2016 09:01:22 +0000 https://www.mindtheproduct.com?p=8734&preview_id=8734 In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing Read more »

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]]> Using Pricing to Inform Your Roadmap https://www.mindtheproduct.com/using-pricing-to-inform-your-roadmap/ https://www.mindtheproduct.com/using-pricing-to-inform-your-roadmap/#respond Fri, 26 Aug 2016 13:03:04 +0000 https://www.mindtheproduct.com/?p=9034 We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, Read more »

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