Product Management Metrics and KPIs
As product managers it is our job to discover that which is valuable, feasible, viable, and usable. Defining the right metrics and KPIs is therefore a crucial part of product management, so that we can measure our progress and know if we’re successfully driving the right outcomes. As an added bonus, placing metrics and KPIs at the heart of evidence-driven culture creates a shared language for the rest of our team and company to understand our goals and whether we’re headed in the right direction or not.
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SUNDAY REWIND: Everything a product manager needs to know about analytics
In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. Read more »
When not to use a North Star - Maahir Shah on The Product Experience
Figuring out what to prioritise is one of a product team’s biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. Read more »
The wrong ways to be data-driven
Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. Read more »
Your ticket to product analytics expertise by Ross Walker and Matt Smith
How does your product analytics strategy stack up? In this #mtpcon London+EMEA session, Ross Walker and Matt Smith from MixPanel, break down some of the things you can do to develop your product analytics expertise. Read more »
3 High-level KPIs for product managers to track
Defining your metrics and KPIs isn’t easy. Start with these three, and use the insights you gather to identify more specific ones. Read more »
Metrics and KPIs every SaaS product manager should track
It’s often difficult to decide on what to track since there’s so much data gathered. In this post, we explore some important metrics and KPIs that you should track and measure to make the right decisions. Read more »
Essential KPIs for data-driven product managers
In the following article, we’ll explore the importance of KPIs in tracking product success. Taking into consideration various performance indicators can be essential in providing managers with the necessary data to identify this. Read more »
Applying a ‘Time-To-Market’ KPI in product
Time-To-Market (TTM) is a hot topic presented and explained by a lot of product people. When it comes to implementing this for your product, there isn’t much information on how to do this. This article will drive you through the journey on how to apply TTM KPI in your organization. Read more »
How product leaders can make better decisions with iterative analytics
When we ask questions about our data, we rarely walk in a straight line to the answer. Instead, data analysis often follows a more circuitous, creative process: we ask a question, discover our first effort to answer it is incomplete, reshape our data, bring in new data, consult a domain expert to rework our hypothesis, Read more »
MTP panel: How to define the metrics that matter
In this exclusive Prioritised member session, our panellists, Ashley Fidler, John Cutler, and Adam Thomas, discussed how to create those hard-to-define ‘quality’ metrics. The panel, moderated by Emily Tate, Managing Director at Mind the Product welcomed: Ashley Fidler, VP Product at Pure Group John Cutler, Head of Product Research and Education at Amplitude Adam Thomas, Lead Read more »