Hypothesis and Testing
How can you ensure that you are focusing on outcomes rather than outputs? How can you implement a testing structure that works for your product, your team, and your company? In short, you need to know how to run structured tests that will empower your team to find the best solutions. To help, here you’ll find plenty of content focused on hypothesis and testing.
LATEST POSTS
Getting Value From Customer Testing
A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When Read more »
Lo-fi usability testing – Part 3: Ten top tips
We’ve already covered in the previous articles what usability is and why you need to test it and what you need to do to prepare for your usability tests. In this thrilling* conclusion to the trilogy, we get down to the nitty-gritty of how to run the tests and how to interpret and act on Read more »
Lo-fi usability testing - Part 2: Preparation
We’ve already covered in a previous article what usability is and why you need to test it. In this second instalment, I’ll be showing you what you need to do to prepare for your usability tests. Continue reading this article on I Manage Products… Read more »
Lo-fi usability testing - Part 1: Background
Quite a few people are put off usability testing because they think it’s complicated, time-consuming and expensive. What you may not realise is that you can run a set of usability tests in a single afternoon that will uncover eighty percent of the problems your product has. And the only specialist equipment you’ll need is Read more »