Hypothesis and Testing
How can you ensure that you are focusing on outcomes rather than outputs? How can you implement a testing structure that works for your product, your team, and your company? In short, you need to know how to run structured tests that will empower your team to find the best solutions. To help, here you’ll find plenty of content focused on hypothesis and testing.
LATEST POSTS
How to be a better data-driven product manager
In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. Read more »
The advantages of declarative user stories
What exactly is the difference between declarative user stories and imperative user stories and when should you use which? In this post, we’ll delve into the advantages and disadvantages of both. Read more »
Product's role in experimentation culture by Terry Lee
In this #mtpcon London+EMEA session, sponsored by Flo Health, Terry Lee, Flo’s Senior Product Manager, explains how product functions can support an experimentation culture and shares some of the pitfalls that product managers should avoid. Watch the session in full to see the talk or read on for an overview of his key points: An Read more »
Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone
In this #mtpcon Digital Americas session, Anthony Rindone, product manager for experimentation at Split discusses how to make better product decisions through experimenting. Read more »
An introduction to impact mapping - Tim Herbig on The Product Experience
We asked consultant, trainer and author Tim Herbig to give us the crash course on Impact Mapping, including how to get people to understand the difference between an Impact and an Outcome. Read more »
Only losers average losers
I’ve been investing in the stock market for more than a decade, and I recognize that it is a world that I am equally passionate about and entertained. There are many things that I’ve learned that we can apply to improve our day-to-day product management practice. Read more »
SUNDAY REWIND: Stepping up your A/B tests
A/B tests are a common solution to finding more out about new product features and your customers. However, running so many tests a week can lead to a few potential drawbacks. In this weeks’ Sunday Rewind, we look back to when Kevin Shanahan, head of growth at Peak, shared some of the learnings he gained Read more »
Looking at the bigger picture by Rita Cervetto
As a product manager, you don’t want to only see part of something and use that information to make your decisions. In this ProductTank Edinburgh talk, Rita Cervetto, service design lead at Kaluza provides some insights on the benefits of service mapping in product discovery and how this can help you see the bigger picture. Read more »
Setting up research ops for customer discovery
There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky Read more »
The Complete Guide to Building MVPs
The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market. For the majority of product owners, having an MVP is not a question at all, while some are still skeptical about spending time on this Read more »