Product Design

Product designers, UX designers, information architects – whatever title you choose for them – are the product people with responsibility for user experience. They play an essential role in shaping a product. How do they work to best effect with product managers? What do they want from their relationship with product management, and what in reality do they get? Read more »

In this piece, I will not only explain the importance of truly putting the customer behind the driver’s seat when it comes to product design, but will also delve into tips and best practices that design teams can actively work to integrate into their processes Read more »

How can you achieve a relay design sprint in an all-remote setting? I have tried it a few times already and would like to share my learnings with you to avoid my mistakes in this post. Read more »

In this #mtpcon London+EMEA keynote, Leyla Acaroglu describes how we can better understand the world’s greatest challenges by employing Systems Thinking to analyse complex relationships and design solutions that prioritise sustainable and ethical goals. Read more »

Today’s post is not directed only to product managers. Founders, investors, or any other profile with enough skin in the game on any digital product or service could also take advantage of it. I believe it because we will talk about one of the most prevalent issues when creating products: overengineering them. In my opinion, Read more »

Just when you’ve finally convinced everyone to work mobile-first, the world goes multimodal. If you’re not already working on how you might need to plan for voice interaction and conversation design, physical interaction, and even augmented reality, don’t worry – you’re not alone. We sat down with Cheryl Platz  (author, and now Director of UX, Read more »

As product managers, it’s our job to think responsibly as we design and build products for our users. In this ProductTank Dublin talk, two speakers, Gibson Biddle and Kevin Devine, touch on this topic in different ways. Gibson Biddle talks us through some ‘wicked hard’ decisions and reveals the steps you should take to ensure Read more »

Is it time to invest in redesigning my digital product? It is a question that many product leaders need to answer. This is an article to help you make the decisions by giving you contextual information and concrete examples. Some design activities can be applied as iterative improvements, like changing certain user flows to increase Read more »

Remote workshops, they’re a thing right?! Remote workshops aren’t a new thing and, with the soar in popularity of tools like Mural (our personal favourite) or Miro (another great alternative), alongside the disparate nature of product teams in 2020, more and more remote workshops, (including full-blown Design Sprints) are being run every day. At Pack, before the pandemic Read more »

This article (Part 2 of a trilogy) is all about introducing elements of the Design Sprint in a manageable way, to get your teams working better together. It encourages adoption of the process from the inside, out. So, you’ve heard of Design Sprints?! The week-long framework originating from Google Ventures to solve challenges and test Read more »