Customer Research

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start? How do you position your product? Step Read more »

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If you build it, they will come” is not an effective philosophy in product development, but time and Read more »

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. At #mtpcon San Francisco, Steve Portigal, Principal at Portigal Consulting, tells us how to Read more »

Can putting a product into the world really be harder than launching a spacecraft? In her keynote at #mtpcon San Francisco, Tricia Wang, Co-founder of Sudden Compass, says it can. While launching a spacecraft seems more complex, it all boils down to math, and there is scant unpredictability in the calculations. But you have to Read more »

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. To do that, he had to get to his “Aha moment”. Now based in Berlin as the Head of Product for the Read more »

I’m a product manager at Monzo. We’re a UK-based bank and our mission is to make money work for everyone. We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue. We’re currently profitable on a per user basis, but not overall as Read more »

In this #mtpengage Manchester talk, Roisi Proven of Gower Street Analytics talks about the lizard loop, which she describes as “backing rigour with intuition, after you’ve already backed up your intuition with rigour”. System 1 and System 2 thinking originate from the popular book Thinking Fast and Slow by Daniel Kahneman. System 1 thinking, also Read more »

Creating a successful product requires a clear vision. Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. Without this, product leaders tend to either hedge their bets with small, safe, incremental adjustments or make no progress at all because they lack confidence in Read more »

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking Read more »

Sarah Collins is 26 years old. She graduated from Nottingham University with a degree in Communications and moved to London. She took a job as a social media manager for a small travel company. She’s having fun, gets to visit new places, and loves her new life in London. However, she feels like something is Read more »