Customer Research

Sophie Harpur shares 4 lessons she’s learned about keeping your product strategy up-to-date, & effectively communicated to your stakeholders and customers. Read more »

In this ProductTank London talk, Abba Newberry, CMO at Habito, talks us through how to use data to build a brand. As part of her introduction, she tongue-in-cheek acknowledges that part of the reason why product and marketing sometimes clash is that product teams tend to be very data driven, while marketing teams argue that data Read more »

In this ProductTank Toronto talk, Mitchell Gillespie (Director of Product Management at Wave HQ) shares some thoughts on what he calls “qualitative intelligence”. As product managers are constantly striving to understand why their customers and stakeholders behave in certain ways, they are often in dire need of high-impact qualitative understanding. Doing this will isn’t just Read more »

In this Mind the Product APAC talk Audrey Cheng, VP Product at Pushpay, discusses the challenges of remote discovery, and reveals how she and her team have developed a practice to ensure better customer engagements that yield more value. Watch the talk in full or read on for a detailed overview. Her key points include: Data Read more »

Why is having no passion for the industry you work in potentially a huge benefit when it comes to building products? In Product, the user is number one. We must get to know our users inside-out, live and breathe their worlds in order to spot where we can solve problems to make their life better, Read more »

The ultimate goal of any product team is to design products that are desirable, viable, and feasible. To achieve this, and drive rapid validation and iteration cycles, teams need to constantly refine their understanding of three key questions. These are: Who is my customer? What is their problem? What is the best, lightest solution I Read more »

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Overview This case study describes a part Read more »

How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? Here, I’ll explain how applying the hierarchy of value certainty, shown below, can help you to answer these questions and make your product profitable. A core skill of product management is prioritization. For most, Read more »

People don’t buy products, they buy the symbolic meaning behind these products. In this ProductTank London talk, Kate Nightingale, Founder of Style Psychology, takes us through the steps of imaginary research and teaches us how to design more human stuff. Her key points include: Applying research findings Steps of imaginary research Watch the video to see Read more »

In this keynote from #mtpcon London, Henrik Kniberg, an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Key points: If we want to create products people love (like Lego, Minecraft and Spotify) we must reduce the gap between makers and users Read more »